What’s Next For Social Media? — Future of the Web

When social networking started to go mainstream, it seemed like it will go down the same path that search engine went after their juvenile phase. It seemed that Facebook will be the new Google of social networking and it will define what social media is and which direction it will head in.

But the market of social networking sites proved to be far more liberal. We had many niche sites and even competitors for Facebook in the form of Twitter, LinkedIn and the many other services that co-exist with Facebook and shape what social networking is today.

This nature of the market allowed for more room for innovation, complimenting or integrating with existing services rather than trying to reinvent the wheel, and a healthy environment where risk takers and start-ups can blossom.

Fragmentation

Where will you go?

Social media is currently a one-size-fit-all space in which people of all walks and interests share this space. Soon enough, with the advent of more customizable and private Social networks, people will start fragmenting while still wanting to maintain the public connection. Activists, obsessive hobbyists, and the like would favor the space where they can free front their identities and discuss their interests with like minded people. This will open the space for more secluded and niche social networks to spring up on platforms like Ning and grou.ps.

Honda Accord Crosstour — Learn Social Media by.. Failure

Ugly? or Fugly?

Ugly? or Fugly?

It’s time to talk about a campaign that failed miserably. This is one of those!

Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn’t help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.

Car manufacturers had a fairly simple marketing cycle for their cars, they would unveil their cars at international shows, have specialized publications which depended on handouts from the industry review their cars and make sure that the reviews are gentle and not scathing, and then wait for the people to decide with their bucks whether the car will flop or not.

The internet and social media changed everything, now everyone and anyone is a critic and if you are at the bad side of your audience on the internet then the whole world will know about it. So when car manufacturers like Ford and Honda tested the waters of social media marketing some of them forgot that on social media the audience is in control.

: 0/5
: 4/5
: 0/5
: Yes
: 5/5

Avatar Movie — Learn Social Media by Example

A movie that was truly entertaining, bringing 3D cinematics to the mainstream and raising the bar for special effects. While Sam Worthington and the Na’vi own part of their success to Mr. James Cameron’s genius, a great social marketing campaign helped propel the buzz around “Avatar” to stratospheric heights on the internet and giving it the boost it needs to break a Titanic record.

: 5/5
: 5/5
: 1/5
: Yes
: 5/5

The Olympics Block Social Media (Or Not Really)

Rule 49 of the Olympic Charter says that “Only those persons accredited as media may act as journalists, reporters or in any other media capacity.”

How Safe Are You? Privacy and Risks in Social Networks

How Safe Are You? Privacy and Risks in Social Networks

twitter, dangerous, evil

How Safe are you on social media networks? are you putting too much information on the web placing you at risk from identity theft, blackmail, harassment, even stalking and murder ? Let us look at some of the incidents that were facilitated through social networks and tips on how to keep your identity safe.

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Ford Fiesta‘s smart social media campaign backfires in the Middle East

Bloggers power is one of today’s world facts; it is a major social media tool that has a very high effect in influencing people and setting trends around the globe. Ford Automobile was smart enough to realize this; they came up with a brilliant marketing campaign that is unprecedented in the automobile segment. The campaign...

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Touching Social Media Success Stories

Different emotions sprung up my head while researching stories of successful social media campaigns in mobilizing people for different causes. The research itself wasn’t really a hard task as I knew where to start at. Actually my memory saved me. It allowed me to remember that at the social media panel in Alexandria, Markmedia...

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Digg is bloggers’ Hollywood

Real life celebrity glamor is not that different from that over the Internet. As a Web marketer, you are probably continuously looking for ways to promote your blog to a celebrity-like status. Once it becomes a star, your website rank would spike. But making celebrities is a tough job, isn’t it? You definitely won’t be [...]

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The e-Flu: Are you infected?

When did the common cold become such a welcomed phenomena? With the constant evolution of the Internet, Web marketing has rapidly transformed the term “viral” from a universally fearful term associated with disease into a welcomed – sought after – marketing strategy. Since the beginning, Web services which...

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