With Facebook hitting the 500 million user mark, it is astounding how many people are on it. When it comes to the States, almost 150 million people are on the site; that’s half of the states’ population. If we eliminate those who are too young or too old, too stupid, or in jail we will end up with about 20 million users in the United States who managed to hold off from joining the social media revolution.
So I was curious to figure out who might those people be and why might they not have joined Facebook.
The Country Club Retirees
These are the people who have everything they want in life and they are unplugged from the hustle and tussle of life. They are in their mid-fifties, hang out in the country club with their friends and chill in the evening in a fund raiser event or to watch Agrippina at the opera house. They are content in their way and don’t care about being adopters of newer technology. Moreover, they already meet all their friends regularly and don’t see a need to be more “in touch” with them more than they already are.
What would it take for them to join: They stop receiving their grandchildren’s pictures on their emails and are blackmailed into joining Facebook in order for them to be able to see the photos.