Now you can b**** about your job on Facebook & get away with it!

As soon as Facebook use became ubiquitous, we started hearing about more and more people who have lost their jobs due to the service. There are plenty of stories, from those caught skipping work to attend a Halloween party, to those who just unloaded on their boss after a bad day. Although people tend to be careless, they are still entitled to voice their grievances to their co-workers and other people around them. That’s exactly what a Connecticut court ruled a few days ago, and that employers should not restrict their workers from talking about their jobs on social media sites.

So What is the Story?

You Guys and Gals are Safe Now

In 2009 Souza, an American Medical Response of Connecticut worker, was fired from her job after posting an expletive-filled status message on her Facebook complaining about her supervisor and job. The National Labor Relations Board picked up her case and filed a complaint against the company and won it. The ruling was that employees have the right, and the protection of the government, to express their opinions about their jobs and working conditions on social media sites. This will surely change quite a few thing when it comes to corporate acceptable internet usage policies in the USA.

The Molson Canadian Intern for a Day Contest

Molson Canadian Logo

Molson Canadian Logo

When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

This was Molson’s second attempt after their first attempt failed miserably!

Ideas & Objectives:

To avoid backlash and/or low acceptance of brands and advertising, Mediaedge:cia and Molson conducted an in-depth analysis, observing and interacting with consumers live within Facebook.

Based on their findings, they developed a plan for two sponsored groups, one for Molson Canadian and one for Coors Light. In exchange for a media commitment to drive traffic to these groups, Facebook provided full access to back-end data and programming resources, category exclusivity and assistance in the creation of a new age-verification method linked directly to users’ profile data.

The Molson Canadian Intern for a Day Contest encouraged users to upload video applications that were voted on by the group’s members. The Coors Light Name that Caption contest invited users to post captions for an off-the-wall picture, and received over 800 posts. The Coors Light Action Sports Video contest asked users to post videos of action sports feats, and the winner was featured on MTV.ca.

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12 World Cup Tweeps You #MustFollow

Twitter is certainly jumping on the World Cup bandwagon, they even added a new theme to celebrate the occasion. You can add it by going to Settings > Design, and choosing the “South Africa 2010″ theme. But Twitter will certainly be an important source of updates for the world cup to the extent that some teams like Spanish and the Dutch have banned their players from using it. A further proof was provided on how the selection of Robbie Findley to the US soccer team instantly became a trending topic on Twitter, even though the whole thing is a surprise it wasn’t a big deal at all.

The Coolest World Cup Apps on Facebook

The world cup is certainly an unparalleled event in the world of sports, or the entire world for that matter. FIFA expects that 30 billion viewers will be watching the World Cup this year, that’s about 5 times more than the entire world population and certainly dwarfs the ratings of the of the Super Bowl.

This is also the first year that social media will play a central role in the coverage of the event and since this is the world’s most favorite sport, people have great expectations from the way social media sites will be utilized during this campaign.

Here, at Thoughtpick, we realize that there is an overwhelming amount of campaigns going on during this event so we “thought” to dedicate this space to highlight the main ones that are going on right now.

10 Ways to Manage Your Social Media Staff

10 Ways to Manage Your Social Media Staff

Employee Retention

I would like to invite managers and employees working in social media to review my ideas of the top 10 ways to managing social media staff effectively.

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5 Tips for Artists to Create their 1000 True Fans

5 Tips for Artists to Create their 1000 True Fans

Who Owns the conversation?

All artist might already be swimming in the social media sea. They are already befriended thousands and thousands of people on MySpace and Facebook. They are already spamming every denizen on the web with posts and message about how great they are and how people should vote for them on the latest Facebook competition. Somehow all...

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