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The Spokeswomen For Athenos Hummus is Snarky Yiayia?!

Kraft has launched a new campaign for their Athenos brand that is stirring up a bit of a controversy. The “Meet Yiayia” campaign introduces Americans to a bunch of cantankerous yiayias (Greek grandmothers). Those yiayias happen not to approve of much besides Athenos hummus and just like any self-respecting yiayia, they have absolutely no problem in speaking their mind about the things that they don’t approve of.

Campaign Idea:

The campaign’s aim was to go viral, so they chose to play on the Greek stereotype of the grandmother and use it to promote their humus. Now, while many Greeks said that the commercials “are so accurate”, there were a few that felt offended. I believe that was Kraft’s marketing departments initial intention with the campaign, they have tried to plan a viral campaign by being “controversial”.

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Hunch: The Decision Maker — App Review

It is very easy to become an expert at anything, all you would need to do is invest 10,000 hours learning and working in a specific domain to become an expert in it. That is you have the time for that, at 60 hrs/ week you will hit the 10,000 mark a few months after your 3rd year, for the majority of people they are lucky if they achieve this milestone in a single field and a lot of people don’t even get to do that and hence we rely on those whom we perceive as “experts”. If you want to buy a camera you talk your friend who seems to know a lot of about cameras, and if you need to buy a laptop you sit down and a “chit-chat” with the geekiest of your friends, who’s besides himself that someone is yet again asking him for support. Hunch.com tries to fill in that gap and become your own personalized expert that recommends things that fit your whims and tastes.

‘It Gets Better’ Campaign — Learn Social Media by Example

In the past few weeks he LGBT community, especially in the United States, has been hard hit with stories of one teen’s suicide after the other. While gay and questioning teens have always been a high risk group when it comes to suicide, and programs, like the Trevor project, have been set up to provide aid, guidence and assistance for those teens they are still cutting their lease on life in droves.

After the death of four teens all over the United states, the public sentiments culminated with the death of Tyler Clementi, a Rutgers University student who has committed suicide just last week after he has been bullied and black mailed by his roommate who live-streamed private videos of him on the internet.

The outpouring of emotions brings back sad memories of the sentiments and introspection that the United States experienced after the killing of Mathew Sheppard in Wyoming in 1998. While the issue of bullying and harassment of gay and lesbian teens has been always on the mind of LGBT rights activist, the devastating series of news has galvanized celebrities and public figures into action. One such initiative is the “It Gets Better” video project launched by Dan Savage about a month ago after the death of a Billy Lucas, a 15 year from Indiana.

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HOW TO: Make Money Online (the non-spammy way!)

HOW TO: Make Money Online (the non-spammy way!)

Logo Design Contests by Hatchwise

The first instinct for any decent netizen who sees something along those lines to quickly dismiss it as either a phishing attempt or scam that will 0nly bring trouble. But does that mean that the only way to make money online is through scaming and cheating? We'll be sharing some cool new ways to earn money on the web. In the...

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Dove Self-Esteem Campaign — Learn Social Media by Example

Dove Self-Esteem Campaign — Learn Social Media by Example

Free Dove self-esteem shirt

Learn more about conducting successful social media campaigns through this amazing campaign executed by Dove: The Self-Esteem Fund.

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