Stat Box
Brand: Toyota (Car Manufacturer)
Campaign URL: Toyota Conversations
SM Channels Used: Twitter
Appeal: Emotional
Target Audience: Worldwide Toyota owners and potential customers
Start Date: March 2010
Duration: Ongoing
Numerous brands have been turning to Twitter to participate in conversations with consumers and to influence the way they are positioned and viewed. Remember Kevin Smith and Southwest Airlines?
Toyota’s reputation has been heading downwards towards the pits and a lot is being at stake! Therefore, for a fast, effective and even cheap response, Toyota turned to Twitter to redeem itself and yet again, repair its image worldwide!
Idea & Objectives:
The main ideas behind Toyota utilizing Twitter are: 1) To help stem the tide of negativity and 2) To deal with the backlashes that have been heaped upon it during the car recalls period. It seems that someone at Toyota is into social media, especially Twitter, and he/she have done their homework on the effectiveness and efficiency of utilizing Twitter in situations like these!
Toyota Conversations Example 1
“The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota“. [read full article >>]
10 Tips to Ensure That You’re NOT A Social Media Sucker!
If only we, for once, actually took the time to understand the value of this quote, most of us wouldn’t have gone through most of the crap we had to deal with, whether on a personal level or business wise! But we are humans and we are stubborn!
My mother knew better than to try to teach me from her mistakes, however, I still have faith in you, my readers, and in the fact that you will trust me enough to learn from my own experience on social media venues as to not commit the same mistakes I did!
Top 10 Tips You Should Follow When Using Social Media!
Are you ready for this? Here we go..
1. Culturize!
Being culturally aware and sensitive is very important when using one or multiple social media platforms or venues. Cultural ignorance is highly destructive in your relationships with the communities you are trying to be a part of!
2. Emphasize!
When active inside a realm as impersonal as social media, it is very important for you to be able to emphasize any point you are trying to make in order not to be misunderstood. No one can hear the tone of your voice or see your body language so your words are your weapon and your executor!
[read full article >>]