The Sun: Page 3 — The Woman You’d Love Your Woman to Be Like

Last year, during July 2010 to be more specific, we analyzed Old Spice’s social media campaign – The Man You Could Smell Like – and it was a huge hit that attracted attention and praise, and left an ever lasting impression. Here’s one of the clips as a reminder:

I recently came across the following imitation of that campaign, designed for The Sun’s Page 3. The campaign is an exact copy of the Old Spice campaign with the only exception of having a woman  posing as the main attraction instead of the handsome hunk!

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Analysis of The Old Spice Campaign [Video]


This might be a bit “last month” news, but nevertheless, it has some interesting numbers that we’d like to share with you. The Old Spice is certainly a milestone for brilliant social media advertising but do you kn0w how much of an impact it had on the brand? Folks at AdFreak compiled a brilliant video about the  history and impact of the Old Spice campaign and it is a must watch.

Some Numbers [quoted]:

  • The  social media campaign was “the fastest-growing and most popular interactive campaign in history.”
  • More people watched the Old Spice video in the first 24 hours than those who watched Obama’s presidential victory speech.
  • Total video views reached 40 million in a week.
  • Campaign impressions: 1.4 billion.
  • Old Spice Sales Went up 107 percent in July 2010.

Whichever way you look it the campaign was a stellar success. Share your thoughts with us in the comment section.

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