“More than half of office workers use sites like Twitter and Facebook for personal use during the working day, and admit wasting an average of 40 minutes a week each.
“One in three of the 1,460 office workers surveyed also said they had seen sensitive company information posted on social networking sites, leading to fears about how workers use the internet.” ~ according to The Telegraph (article linked to below)
If Twitter ‘costs British economy £1.38bn’, then how much is the total economic cost of using social media in other countries worldwide? Consequently, in the long run, does social media have the power to deteriorate the economy in general? And is social media to blame for information leakage and lack of privacy?
World Economy
I Told You So! Or Did I?
In recent posts, I have discussed the power of social media both positively and negatively. May it be in terms of its privacy concerns, the personal safety threats it represents or its ability to motivate us to waste time, social media has been blamed for almost every mishap in our lives since Web 2.0.
However, when it comes to actual facts, figures and numbers, I highly doubt that it is a true statement that social media does have the ability to actually hurt the economy! Here is why:
- There WAS technology before Web 2.0 & social media; we were not living in the dark ages! Whether we used to spend hours sending e-mails, making phone calls or just sending messages via our mobile phones, there has always been a reason or a way to waste time! Before the mobile phone, there were landlines, before those, there was the television and so on so forth! [read full article >>]
Learn Social Media By Example: Dunkin Donuts Campaign
Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Brand: Dunkin Donuts
Campaign URL: Not available anymore
SM Channels Used: Facebook, Twitter & Blog
Appeal Used: Prizes (air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more)
Target Audience: US Social Media users, both genders and all ages
Date: June, 2009
Campaign Duration: N/A
Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!
[read full article >>]