Go To Cannes, Be Famous and Help an NGO Get Some Exposure on The Way

Youtube and the Cannes Lion are using their global reach to do some good for the world by bringing creatives to NGOs and organizations that could use their talents for their causes.

The Campaign:

On March 17th, the Good Works Youtube channel was launched aiming to highlight briefs from various NGOs around the world that could use a little more exposure. Also, a call to all creatives was issued to pick one of those NGOs and create a video to promote it. The video doesn’t have to be a commercial for the organization itself, it could be an explanation of a marketing strategy or just a presentation of your idea which can be implemented in another NGO.

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Top Youtube Videos of 2010

2010 has been an amazing year when it comes to Youtube, they have expanded to an even wider audience and cemented themselves as a valid platform for hosting some of the most innovative and successful marketing campaigns of the year.

To commemorate the year, Youtube Trends has released Rewind, a time-line celebrating the major milestones, events and – in certain cases – tragedies of the year. They also have compiled the top 10 amateur videos that have been submitted to Youtube based on the number of videos.

While I was surprised that those damn annoying oranges managed to rack so many damn views or how I have heard or watched Gymkhana’s videos before today, beyond that, the chart had little surprises or gems that we haven’t heard out. Those hidden gems, and videos that managed to rack millions but were out of reach for still many more, managed to shine in the top videos of each category.

Japanese “Fit’s” Dance Contest — Learn Social Media By Example

The concept is fairly simple. Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy say Takeru Satou add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography cleary illustrated on the website

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