Ask, Listen, Learn Campaign

The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages.

Campaign Idea & Objectives:

Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students.

The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents.

On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team. The Ask, Listen, Learn Team Pledge is designed to help minors stay healthy and active by making an agreement with themselves to make good decisions.

The Pledge

The Pledge

As for the parents’ website, it contains information about when and how to discuss alcohol consumption, useful links, answers to important questions minors might ask as well as related materials and statistics.

Campaign Buzz:

Apart from the millions of views generated on Century Council’s Youtube channel, here are some actual results of the campaign:

Highlights from Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 86% said they would consider reading the brochure without the survey.
  • 81% said brochure made them think and 78% said it has a lot of important information.
  • 92% said mom is their number one source of information about alcohol.

Highlights from Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey.
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 66% said they would consider reading the brochure without the survey.
  • 88% said brochure made them think.

Opinion & Lessons Learned:

Usually, campaigns designed to tackle major problems and issues lack the creativity needed to make a change, Ask, Listen, Learn is different. Not only does the campaign combine unsettling facts with humor, videos and even games, it also addresses both parties involved in this struggle: the minors and their parents.

So, what can we learn from this campaign?

  • Think outside the box when determining your target audience: If the campaign only addressed one of those parties concerned, they would definitely fail in achieving the overall campaign’s goals.
  • Carefully design your campaign channels: On the minors’ website, you will find games and other things of interest to them, this is very important. Minors will not go onto a site to get a sermon or lecture about how to live their lives, however, they will visit a site which they can related to or find interesting and then will think of reading some of the important information it has.
  • Get feedback and make use of it: Not only did the campaign rely on the views generated on its Youtube channel, it also did evaluations to really measure the effect of the campaign on both minors and children.

Finally, have you heard of this campaign before? Would you have liked to be a part of it? Do you know of any other similar ones?

Looking forward to your comments and insights down below :)

Visit PsPrint online printing to get the best deals in printing services!

: 5/5
: 4/5
: 5/5
: No
: 4/5

Intel’s Visual Life Campaign

“The people you know, the places you visit, the things that inspire you… together, these represent your unique Visual Life, and we want to celebrate it! People from around the world have uploaded photos and videos giving us a peek inside their visual lives.” From Intel’s Website

Share Your Visual Life

Share Your Visual Life

Ad agency, Amsterdam Worldwide, unveiled a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcased top bloggers discussing how they use technology and how it has transformed their work.

Campaign Idea & Buzz:

The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video generated around a quarter of a million views in its first two weeks and has been viewed more than 850,000 times on YouTube and the Intel site, helping increase Intel’s YouTube channel views by 200%.

: 4/5
: 5/5
: 5/5
: No
: 4/5

10 Top Funniest Facebook Status Updates This Week [eps.15]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our fifteenth list of the 10 top funniest Facebook status updates.

Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone out there thought about this and came up with the following plan: Integrate Twitter in the TV show and get tweeps buzzing!

: 4/5
: 4/5
: 4/5
: Yes
: 3/5

Liberty Bay Books — Learn Social Media By Example

Liberty Bay Books — Learn Social Media By Example

Liberty Bay - UPCOMING EVENTS!

Some smaller businesses play it by the ear; their marketing methodologies are moment-based without deep thought to the outcomes. Others keep an eye out for change and take it into consideration when planning their marketing efforts. Liberty Bay Books in a great example of that.

Read entire post »
Add your comment

Be Positive Campaign — Learn Social Media By Example

Be Positive Campaign — Learn Social Media By Example

Love, Peace, Positivity

Be Positive Campaign's mission is to encourage young students to stay in school and to think more positive about the situations that are going on in there lives, to do positive things while achieving their goals and their dreams towards success.

Read entire post »
Add your comment

Failure is Critical

Whether you're aware of it or not, you, the humble reader, are quite accustomed to failure. Think back to the start of your day, from the moment you woke up until now. What's the first failure you can think of? How about a less obvious and even smaller failure?

Read entire post »
Add your comment

Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

Read entire post »
Add your comment

Happy New Year – From Thoughtpick Team

Happy New Year – From Thoughtpick Team

Goodbye 2009!

The Thoughtpick team would like to extend their greetings and wishes for a happy 2010 to all of you tweeple, bloggers, Facebook lovers, Mixxers, Diggers, Redditors and other faithful social media users :)We hope this year will bring you more love, smiles, knowledge and new unique experiences!

Read entire post »
Add your comment

“Gone Google – Global Campaign Preview” [video]

"Gone Google" Campaign: The clip with the analysis and the realizations.

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.