Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

Give a Damn Campaign — Learn Social Media By Example

Get Informed. Get Involved. Give a Damn!

Idea & Objectives:

The only way we can truly achieve equality for all is if we all get informed and get involved. In other words, the only way to make a change is to give a damn – and that is how this campaign came to play.

The “Give a Damn” Campaign is a project of the True Colors Fund, founded by Cyndi Lauper. The True Colors Fund works to inspire and engage everyone, especially the straight community, to get involved in the advancement of gay, lesbian, bisexual and transgender equality.

As an advocate for more than 25 years, Cyndi has worked to bring her straight peers on board in support of equality. As she says, “If one of us is not equal, none of us are.”

Buzz Generated:

Since its launch this year, this campaign has generated a considerably high amount of buzz, especially when taking into account the nature and controversy of the topics it supports.

Here are the figures from its main social media channels:

Twitter: 5,300+ followers

The campaign on Twitter

The campaign on Twitter

Facebook fan page: 43,000+ fans

: 4/5
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Campaign for Safe Cosmetics – Learn Social Media By Example

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and make-up products. Therefore, and out of sincere concern for the consumers’ health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

: 3/5
: 3/5
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: No
: 2/5

5 Uncovered Myths about Getting Retweeted!

A few days ago I came across a new fabricated myth molded into a post form called:”5 Secrets To Get Retweets That The Experts Won’t Tell You”. Having had a great & prosperous Twitter experience so far, it really got on my nerves to read such a post!

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