Health Radar: Mobile Real Time Disease Tracking [video]

When it comes to health issues, one of the major challenges of controlling the outbreak of any disease is real time information. The internet has already proved quite pivotal in tracking the outbreak of the H1N1 (swine flu) Virus. Twitter, Google, and Wikipedia have been all excellent tools in obtaining real time information about the outbreak and this was certainly crucial in controlling the outbreaks.

The problem is that in the developing world mobile adoption far eclipses internet adoption, so a model that facilitates the real time data streams from mobile phones is certainly of interest to health officials in the developing and developed world.

The video:

This video shows the concept of how a system like that would work. Feel free to share your thoughts about this in the comment section below. Google Flu Shot Locator (Maps)

“There’s a thin line between the measures a corporation would go to over power its competitors and its social corporate responsibility efforts; the former might be pure evil yet the latter will always engulf some sort of humanitarian sense.”

Numerous talks have been circling the social media arena claiming that Google is evil and even saying that it is trying to take over the world! Well, as a corporation, a successful one, it is quite “normal” to engage in healthy competition and try to beat your opponents by hook or by crook!

Google's Swine Flu Locator

Google's Swine Flu Locator

But, is Google really evil? I think not for one main reason: Google gives back! Of course Google does marketing and competitive schemes and conspiracies ( like when they announced Google Wave just in time to ruin Bing’s introduction for Microsoft ), however, with their flu monitoring system and now flu shot locator, it seems that they are working hard to pay their dues and live up to their corporate social responsibility!

Apparently, iPhone is also trying to be socially responsible by featuring applications that help fight the N1H1 virus!

From here on, I think the right questions to ask would be: What is the thin line that separates competition from evil? And how much can we disregard the conspiracies of brands and companies for the causes they “claim” to serve?

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