Stat Box
Brand: Target (Retail Store)
Campaign URL: Super Love Sender
SM Channels Used: Facebook
Appeal: Emotional
Duration: 2 weeks before Valentine
We heard it from Mashable that Target’s latest Valentine – Super Bowl campaign was preparing to kick off. So we followed up…
The Idea & Objectives:
If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card.
Before you start creating the card, you can choose from one of five charities that you think should get the most money.

Super Love Sender
The charities Target is supporting are:
- Kids in Need Foundation
- St. Jude Children’s Research Hospital
- The Salvation Army
- United Through Reading Military Program
- United Way



