Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

February 25, 2010

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Stat Box

Brand: Target (Retail Store)
Campaign URL: Super Love Sender
SM Channels Used: Facebook
Appeal:
Emotional
Duration: 2 weeks before Valentine

We heard it from Mashable that Target’s latest Valentine – Super Bowl campaign was preparing to kick off. So we followed up…

The Idea & Objectives:

If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card.

Before you start creating the card, you can choose from one of five charities that you think should get the most money.

Super Love Sender

Super Love Sender

The charities Target is supporting are:

  • Kids in Need Foundation
  • St. Jude Children’s Research Hospital
  • The Salvation Army
  • United Through Reading Military Program
  • United Way

[read full article >>]

December 12, 2009

Apple Should Definitely Reconsider its Overall Strategy – Now!

If you have any of the following Microsoft operating systems: Windows 7, Vista and XP, be scared, be VERY scared, the black screen of death might be heading your way to deem your computer useless!

It never seizes to amaze me how a technology giant, such as Microsoft, can repeatedly fall into the trap of trying to create a solution which ends up being, in fact, a bigger problem!

When will the bad reputation finally pay back?

Apple vs Microsoft

Apple vs Microsoft

I am sitting now at the edge of my seat wondering: When will all this bad reputation and negative PR finally smite Microsoft down? How long can it keep standing its shaky grounds with all the competition out there? My answer is, if all other variables remain constant: never!

Almost every other day, there is a new story, post, article or press release about Microsoft’s failure in one department or another! One day, it’s a Hotmail problem; group e-mails you send out are only sent out to a few recipients! Another day, it’s a problem within its Microsoft Office suit. How about the problems within its operating system as a whole, such as Windows XP’s many errors and Vista’s bad traits?

[read full article >>]

July 21, 2009

5 Top Reasons Why Twitter is Not Very Popular with Teens!

Is Twitter simply too “dull” for teens to sign up to and use? What are the reasons for the rather low number of teen Twitter users? Would it be wise for Twitter to focus advertising in a way that targets teens? What benefits would teens gain from regularly using Twitter?

A few days ago, through my usual morning research of the latest web news and social bookmarking sites I use, I stumbled upon a very interesting article about teens and their very low percentage of Twitter usage. That fact made me wonder: Why are teens avoiding Twitter?

Quantcast: Twitter.com's teen users are the lowest category (July 09)

Quantcast: Notice Twitter.com's teen index is the lowest (July 09)

Here is my analysis…

5 top reasons why Twitter is not very popular with teens:

  1. Lack of Privacy: As you all know, every single word you type and tweet to your followers could be easily tracked back to you! Twitter is a fully open network in which almost anyone can see your updates! I don’t think teens appreciate that kind of lack of privacy especially in that age in which they rebel against their elders, parents and even siblings!
  2. Dull Platform: Twitter offers different content sharing services that allow its users to share pictures, music, documents and so on. In addition to that, there are many Twitter based games designed for Twitter users such as Mafia Wars and others. Why then is Twitter still not that popular amongst teens? The “tweets” are my main guess. I think the fact that you need to type in words whatever it is you want to share with links rather than graphics and the lack of ability to fully interact with others through their profiles and yours makes Twitter a bit too dull for teens. [read full article >>]