The Molson Canadian Intern for a Day Contest

Molson Canadian Logo

Molson Canadian Logo

When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

This was Molson’s second attempt after their first attempt failed miserably!

Ideas & Objectives:

To avoid backlash and/or low acceptance of brands and advertising, Mediaedge:cia and Molson conducted an in-depth analysis, observing and interacting with consumers live within Facebook.

Based on their findings, they developed a plan for two sponsored groups, one for Molson Canadian and one for Coors Light. In exchange for a media commitment to drive traffic to these groups, Facebook provided full access to back-end data and programming resources, category exclusivity and assistance in the creation of a new age-verification method linked directly to users’ profile data.

The Molson Canadian Intern for a Day Contest encouraged users to upload video applications that were voted on by the group’s members. The Coors Light Name that Caption contest invited users to post captions for an off-the-wall picture, and received over 800 posts. The Coors Light Action Sports Video contest asked users to post videos of action sports feats, and the winner was featured on MTV.ca.

: 4/5
: 4/5
: 4/5
: Yes
: 4/5

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

: 5/5
: 4/5
: 4/5
: No
: 2/5

Apple Should Definitely Reconsider its Overall Strategy – Now!

Regardless how many “screw ups” Microsoft will continue to bring to your PC and how many errors each of its operating systems has, there will be no real drop in Microsoft’s market share as long as Apple continues to sell overpriced Macs!

5 Top Reasons Why Twitter is Not Very Popular with Teens!

5 Top Reasons Why Twitter is Not Very Popular with Teens!

Quantcast: Twitter.com's teen users are the lowest category (July 09)

Is Twitter simply too "dull" for teens to sign up to and use? What are the reasons for the rather low number of teen Twitter users? Would it be wise for Twitter to focus advertising in a way that targets teens? What benefits would teens gain from regularly using Twitter?

Read entire post »
Add your comment
©2010 thoughtpick, copyrights reserved.