This week, Twitter announced its ‘@anywhere’ platform for websites, which allows site visitors to Tweet and follow from sites including Digg, Amazon and eBay.
Basically, Web-masters (oh don’t you love that word?) will be able to add @Anywhere to their sites with a few lines of Javascript. This would integrate Twitter into their websites so that their users could follow and tweet without having to go to Twitter itself as well as use Twitter to sign into the site.
It could become as Internet-omnipresent as “Contact Us”
This is big. Twitter, unlike many other services, has the potential to become more like email (a tool) rather than like a service. After all, it’s a communication platform, first and foremost. The idea of Twitter revolves around short bursts of text, which people who know each other and do not know each other can use for targeted communication.
With @anywhere integration into anywhere online, brands, corporate websites, newspapers, bloggers, and every other kind of website can start communicating with its users and building communities using the leverage and power of Twitter. It’s interesting, isn’t it?
Twitter is certainly excited about the frameworks, saying in a blog post “Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo home page.”
Here’s the announcement at SXSW:
Twitter is certainly excited about the frameworks, saying in a blog post “Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo home page.”
What do you think? Does Twitter have the potential to become a tool?
Honda Accord Crosstour — Learn Social Media by.. Failure
Stat Box
Campaign Name: Honda Accord Crosstour Facebook Fan page
URL: www.facebook.com/accordcrosstour
SM Channels used: Facebook
Target Audience: Facebook & Honda Users and Car enthusiasts
Date: Sept 2009
Campaign Duration: Ongoing
Ugly? or Fugly?
It’s time to talk about a campaign that failed miserably. This is one of those!
Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn’t help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.
Car manufacturers had a fairly simple marketing cycle for their cars, they would unveil their cars at international shows, have specialized publications which depended on handouts from the industry review their cars and make sure that the reviews are gentle and not scathing, and then wait for the people to decide with their bucks whether the car will flop or not.
The internet and social media changed everything, now everyone and anyone is a critic and if you are at the bad side of your audience on the internet then the whole world will know about it. So when car manufacturers like Ford and Honda tested the waters of social media marketing some of them forgot that on social media the audience is in control.
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