Youtube: Unintentionally Marketing Drug Use to Teens!

“Telling a teenager the facts of life is like giving a fish a bath”. ~ Arnold H. Glasow



Dealing with teenagers’ emotions, mood swings, habits, behaviors and even their rebellious nature can be really difficult for parents and older siblings for many reasons which hundreds of studies and researches have been trying to uncover for years!

Recently, and based on the above statement, I found myself deeply entrenched into the thought about teens and web marketing, especially after having spent a few hours watching different Youtube clips aiming to warn about certain harmful practices such as drug abuse. All of a sudden, I realized that with no supervision or control, there is a very thin line between warning and motivation for those teenagers!

How Can Web Marketing Confuse Teens?

An old saying I faintly recall goes something like this: “What you don’t know can’t harm you”! And here, for this particular post, I strongly agree!

Although the internet has taken over almost every aspect of our daily lives, through certain random eye opening “awareness” campaigns being advertised over mediums such as Youtube, we are taking a risk of actually being the reason for introducing teens to many practices they might not need to be aware of!

5 Top Reasons Why Twitter is Not Very Popular with Teens!

Is Twitter simply too “dull” for teens to sign up to and use? What are the reasons for the rather low number of teen Twitter users? Would it be wise for Twitter to focus advertising in a way that targets teens? What benefits would teens gain from regularly using Twitter?

A few days ago, through my usual morning research of the latest web news and social bookmarking sites I use, I stumbled upon a very interesting article about teens and their very low percentage of Twitter usage. That fact made me wonder: Why are teens avoiding Twitter?

Quantcast:'s teen users are the lowest category (July 09)

Quantcast: Notice's teen index is the lowest (July 09)

Here is my analysis…

5 top reasons why Twitter is not very popular with teens:

  1. Lack of Privacy: As you all know, every single word you type and tweet to your followers could be easily tracked back to you! Twitter is a fully open network in which almost anyone can see your updates! I don’t think teens appreciate that kind of lack of privacy especially in that age in which they rebel against their elders, parents and even siblings!
  2. Dull Platform: Twitter offers different content sharing services that allow its users to share pictures, music, documents and so on. In addition to that, there are many Twitter based games designed for Twitter users such as Mafia Wars and others. Why then is Twitter still not that popular amongst teens? The “tweets” are my main guess. I think the fact that you need to type in words whatever it is you want to share with links rather than graphics and the lack of ability to fully interact with others through their profiles and yours makes Twitter a bit too dull for teens.
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