Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

February 12, 2010

Learn Social Media by Example: Chocolate Grasshoppers!

Stat Box
Campaign Name: The Grasshopper Re-brand (5000) Campaign
URL: http://grasshopper.com/idea/
SM Channels used: Youtube, Snail Mail
Target Audience: Entrepreneurs & Influential people
Date: May 2009
Campaign Duration: 3 months

The Grasshopper campaign is unique for various aspects, whether it’s the method they chose to contact their audience or how they did it. All in all, it’s a campaign that achieved it’s goals and exceeded them by taking a very unique approach to everything.

What is it about?

Edible Grasshoppers

Edible Grasshoppers

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September 18, 2009

Is Social Media Pushing TV to its Grave?

Television is dying,” Jay Leno…

How is social media affecting the old, traditional yet long-loved media channel: the television? Is social media slowly pushing television to its grave? How is social media able to encourage less television viewing and promote more Internet usage simultaneously?

Personally Speaking…

television-is-dead

Television dead?

Allow me to begin this post by presenting you with a short personal experience of mine which will, in turn, help you realize how I thought about this topic and where my ideas are coming from in addition to where they are headed!

I have been a mildly heavy Internet user for the past two years or so. A year ago, my interests in reading, writing and going out started changing: I started spending more time on Facebook and less time for going out and seeing friends. Since March 2009, I think I became an “Internet addict”, replacing most outings and TV time with Internet use, especially social media related sites and channels! I can recall that the last time I actually sat down and watched anything on TV was late March of this year!

With this little story in mind, let’s take a deeper look on how social media is discretely replacing the role of our beloved television!

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