Carlton Draught Beer — Learn Social Media by Example

I see you!

I see you!

The beer brand, Carlton Draught, is part of the Foster’s Group, an Australian brand that has garnered quite the reputation for themselves on the internet amongst marketers. They has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns.

One of the best examples of their successes on the internet is their “Big Beer Ad” commercial which went viral after its premier in 2005. The greatest testament to the level of the ad’s success is that it was downloaded 162,000 during the first 24 hours of its release achieving the company’s aim of making a viral ad campaign.

Their latest undertaking is the installment of their “Made from Beer” campaign which was pinned to premiere on TV in February.

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Learn Social Media by Example: Pepsi Refresh Project

The Pepsi Refresh Project

The Pepsi Refresh Project

With news about Tim TeBow Superbowl ad and CBS censorship filling up the headlines leading up to the Superbowl ad fest, there was another headline that was worth examining: Pepsi, a staple of Superbowl ads for 23 years will not be partaking in the marketing fiasco and instead will invest $20 million dollar in a Social Media campaign.

That’s how much of a major player social media has become in the world of marketing that a monolith such as Pepsi is willing to choose it over a Superbowl spot. Hopefully, the next generation will be able to experience some of the advertising gold like Pepsi vs. Coke commercials which usually premiere at the Superbowl.

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