Quirky News of the Web — November 2010

Previous quirky news posts: JanuaryFebruaryMarchApril - May- JuneJuly - August - September - October - November

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

Ugly People Need Love Too

TUBB Love

The Ugly Bug Ball is a site for those who are “aesthetically challenged”, people who have been fighting ridicule and loneliness their entire lives because of their looks. The site offers a safe space for people to “dive into an ocean of uglies and have more choice“. To mark the success of their approach, the website is celebrating their first engagement. Tom Clifford, who describes himself as a person who has “a face that makes children cry“, met Janine Walker and they fell in love and plan on getting married soon, the website awarded the couple with a free honeymoon to Borth in Wales.

Black Friday Social Media Campaigns

Black Friday is a shopaholics’ crack cocaine, it’s the one day that people don’t need to make spurious excuses for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went into “black”.

This year, social media has forced marketers to change their game plans, while they traditionally were tight lipped about their offers, now they are trying to create buzz among consumers and trying to out-do the competition by carrying on a successful social media campaign that will help them attract more than their share of an expected 138 million shoppers that will hit stores this Friday.

Location Based Offers

Sports Authority's Campaign

There are several shops that are creating offers and promotions and campaigns centered around users checking-in to their stores on Black Friday. Sports authority is offering a $500 gift card to people who check-in to their stores on Foursquare and post it on Twitter, 20 people will be randomly picked and when a winner is selected a store manager will announce his name over the intercom system. They are also using their Facebook and Twitter accounts to promote for this campaign.

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