Honda + Car Town Game = Awesome Social Gaming Campaign

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

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Bored.com — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: Bored.com.

The Application:

Some of the fun at Bored.com

Founded way back in 1996, Bored.com is simply a collection of fun, entertaining and interesting online games with the goal to make money while keeping their users from being BORED.

Users spend 39 Years per day on Facebook.com!

Doing the maths based on Compete.com stats: Roughly, Facebook users all together spend 39 years per day on Facebook.com? What a waste!

How To: Organize Effective Brainstorming Sessions!

How To: Organize Effective Brainstorming Sessions!

Using visual aids for effective brainstorming sessions...

Did the good old days of gathering to pool ideas, knowledge and thoughts in efforts to create unmatched outcomes through brainstorming sessions come to an end? How could brainstorming sessions be organized in such a way that brings about valuable results? What are the main things to be avoided during brainstorming sessions?

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