Diet Pepsi Beckham Viral Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the video I could not help but notice him holding a can of Diet Pepsi and drinking from it and then reading that this was filmed after the shoot. The video was amusing and I read a few comments debating the authenticity of it but at the end of the day the thought of him drinking a Diet Pepsi was the image that stuck with me for the longest and that’s how I got to notice Pepsi’s latest social media marketing campaign.

So What’s The Campaign About?

The Campaign is pretty simple in a sense; it doesn’t have the high production values of the usual Pepsi commercial. As a matter of fact it doesn’t even explicitly say or show Pepsi at any point in the commercial. The only thing that indicates that it’s related to Pepsi at all, beside the glimpses you get of the can every now and then, is the fact that it’s on Pepsi’s Youtube page.

The Buzz

The video to date has been watched more than 1.48 million times on Pepsi’s Youtube channel and has sparked a heated debate on the authenticity of it spread across blogs, Twitter, Facebook and a 1,300+ comments on the original video. The debate is completely void of any mentions of Pepsi, even though it’s a Pepsi commercial, but every single one of those people must have noticed the new shiny silver Pepsi can in the commercial. and those interested enough in getting either more Beckham or Pepsi must have clicked on the link below the video for Diet Pepsi’s Facebook page.

Twitter Debate of The Video

Lessons Learned

  • In a post-branding era the conversation is more important than the traditional aspects of branding and with this commercial Pepsi attracted a crowd that might have scoffed at the idea of discussing a Pepsi commercial when that’s exactly what they are doing.
  • The attraction power of a star. If it was just a random person doing this trick it surely wouldn’t have attracted that many people over this short span of time, the fact that people knew who David is made them have some ground for a debate.

What do you think? Share with us your thoughts and comments below.

: 4/5
: 4/5
: 2/5
: No
: 0/5

“Impact Your World” — A Campaign By CNN

CNN’s Impact Your World examines a variety of topics and how newsmakers and you are impacting the world.

Cooklet — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: Cooklet.

Underheard in New York: Listening to the Homeless Tweet

Underheard in New York: Listening to the Homeless Tweet

Underheard in NY's Facebook page

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears. This is why the "Underheard in New York" initiative began.

Read entire post »
Add your comment

5 Top Tips for Engaging Your Audience Starting Every New Year!

5 Top Tips for Engaging Your Audience Starting Every New Year!

Happy Tweets!

5 tips for engaging your audience starting every new year!

Read entire post »
Add your comment

End Poverty Millennium Campaign — Learn Social media By Example

End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they "Stand Up & Take Action" against poverty.

Read entire post »
Add your comment

Gogobot — Apps Using Social Media Brilliantly

Gogobot — Apps Using Social Media Brilliantly

What is making Gogobot application as “spreadable” and “viral” as it is? Read more to find out!

Read entire post »
Add your comment

Facebook Cartoon Character Campaign — Learn Social Media By Example

Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

Read entire post »
Add your comment

10 Must-Know Advantages & Disadvantages of Social Media

10 Must-Know Advantages & Disadvantages of Social Media

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture...

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.