Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

November 25, 2009

Is Digg really “Dead”: Statistics Show Otherwise!

A recent article published via CNET claims that “Digg is dead“! It then goes on to blame both Facebook and Twitter for the “kill” and the “burial”. I tend to highly disagree.

1. In terms of statistics…

Digg seems to be fresh, attractive and so much alive with a high number of active visitors. (Kindly refer to the figure below)

Digg's rank on Alexa.com (ranking 105 as of Nov 09)

Digg's rank on Alexa.com (ranking 105 as of Nov 09)

2. In terms of loyalty…

Digg users would not necessarily switch to Twitter or Facebook; these two do not merely compete in terms of their use and their platforms.

3. From a blogger’s perspective…

Bloggers feel the “need” for Digg, more than any other social media tool or site, in order to “drive traffic to their blogs in ways that even Twitter can’t match,” says blogger DavidRGilson. It also “helps offer a lot of blog exposure and fast indexing,” another blogger adds.

So, what I’m wondering about now is this: Based on the above realizations, how is Digg dead according to Ian Morris of CNet? Was that post really written in efforts to spite Digg because they banned the writer? Or is there something we are not being told?

July 16, 2009

20,000 visitors in 3 hours – The Ashton Kutcher Effect @aplusk ! [video]

About 8 hours ago, Ashton Kutcher (@aplusk) tweeted about my post entitled “Reclaiming the Longest Tweet in History at 250 characters!”. I noticed a spike immediately, and the highest number of concurrent users surfing the site was 3000 users! This post is dedicated to show you what you can expect when someone as popular as @aplusk tweets about you.

Ashton Kutcher #1 on Twitter according to wefollow.com

Ashton Kutcher #1 on Twitter according to wefollow.com

Note: at the time of writing, Kutcher was the #1 on twitter.com based on the number of users following him: 2,780,274 followers.

45 minutes after the tweet…

As soon as I was able to think again, it occurred to me, with GetClicky, I can use the “Spy” mode to see how many visitors are surfing the blog in real-time. I was shocked to see that about 10 people where accessing the site per second! The concurrent number of visitors at this point was about 1500!

To share this experience, I took a video screen capture. Watch it below:

The stats 8 hours later…

As expected from a real-time messaging platform like Twitter, the life span of a tweet is not too long. The good thing about twitter is that people Retweet what they like, that definitely gave the traffic a bump up and kept the traffic coming for a longer time.

Within these first hours, the post got about 200 retweets according to BackTweets, and more than 30,000 bit.ly clicks overall!

That’s how the number of uniques go:

  • Hour 1: 10,847 unique users
  • Hour 2: 6,357 unique users
  • Hour 3: 3,475 unique users
  • Hour 4: 2,225 unique users
  • Hour 5: 1,586 unique users
  • Hour 6: 878 unique users
  • Hour 7: 632 unique users
  • Hour 8: 407 unique users

What did we learn? Things to keep in mind…

Twitter drives large numbers of mobile users!

Twitter drives large numbers of mobile users!

If you have a self-hosted blog and you’re trying to get loads of traffic via Digg, Reddit, Twitter or any other social medium, you need to make sure your blog can survive the spike in traffic. In our case, we got 2% failure rate due to database configuration issues (see #3 below):

  1. Make sure you have a powerful server hosting your blog – I’m using MediaTemple Grid Service, it’s quite good in handling traffic, but gives me some weird glitches every once in a while. Upgrading to a dedicated server soon!
  2. Make sure you have the WP Super Cache plugin installed. This plugin serves static copies of your posts without running PHP or connecting to the database, in turn saving your precious CPU cycles and memory usage.
  3. Make sure you have the MySQL my.cnf file variable “max_connections” set to 100 or more. We had it set to 60, but that was not enough!
  4. Consider testing how your blog loads on iPhone, Blackberry, iPod, Android and other phones. We received 12% of the traffic from mobile users!
  5. I’m now considering using CSS Sprites for the blog, which reduces load on the Apache server by delivering all the small images in one image file.
  6. Make sure you have a big and clear retweet button. I don’t need to explain why that’s important. Wordpress blog administrators have 2 options that I’m aware of: TweetMeme or BackType Tweetcount.
  7. Always keep an eye on your log files!

 

Did I miss any points for surviving The Kuther Effect? We’d love to hear your thoughts in the comments section below.

Ashton Kutcher's Tweet linking to Thoughtpick

Ashton Kutcher's Tweet linking to Thoughtpick

June 16, 2009

interview140 with @MattUK – SEO and SM Expert

Interview 140 Brief: During our research and while looking into different profiles on Twitter, we stumbled upon a certain trend being carried out by a few great Twitter lovers who have the ability to use Twitter in a way that makes the world a better place! Thus, the idea of Interview in 140 characters came into play! We decided to pick one Twitter user every once in a while and interview him/her about different topics of interest to the whole Twitter community and us as well.

Thoughtpick's twitter interviews...

Thoughtpick's twitter interviews...

A line about the interviewee:

Matt Sawyer is a search engine optimization and a social media expert. He works at Datadial, a London based web design and marketing agency. He is in charge of the company’s blog where he constantly delivers insightful information regarding Search Engine Optimization (SEO) and Social Media (SM).

With a staggering 26,771 followers on Twitter and more than 2,900 quality tweets, one can figure out that @MattUK is an excellent source for SEO and SM advice.

He participated in the Search Marketing Expo that took place last month and summarized the outcome in a – must read – blog  post.   Search Marketing Expo is an event where SEO experts gather in one place to discuss the latest trends and issues regarding internet search and current Web marketing trends.

@MattUK: "For me social media is less about delivering visitors, more about delivering influencers..."

@MattUK: "For me social media is less about delivering visitors, more about delivering influencers..."

Interview140 Analysis and Lessons:

The internet is a very competitive medium; we all know that there is no use of a web site if no one visits it. We all aspire to get our web pages to the top of Google results. We work hard trying to master every possible technique to make our pages easier to be found and accessed.

Social media has revolutionized the way we perceive web today. Google is no longer solely monopolizing your web site visitors. Social bookmarking and networking sites can be a very big source of traffic today. We have experienced this first hand here on Thoughtpick Blog through our stats, with websites like Stumble Upon, Mixx, Reddit, Digg and Twitter forming a significant portion of our blog visitors.

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