Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Kraft's Mac & Cheese

Kraft's Mac & Cheese

Campaign Idea & Objectives:

The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.

Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

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The guys over at Klick made this clip for the holidays that includes “50 viral videos, Internet sensations, holiday movies and TV shows.” They’re also holding a contest that will net the person who can identify the most viral videos, Internet sensations, holiday movies and TV shows represented in the lip dub a free iPad. Head over to the Klick page to see the contest’s details.

What do you think: Did you like the video? Will you participate?

Looking forward to your comments down below…

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“3 out of 4 Tips via Twitter” – Dutch Chief of Police

“3 out of 4 Tips via Twitter” – Dutch Chief of Police

Dutch Police on Twitter by Town [translated from Dutch]

Police started to depend on social media in their quest for capturing criminals and unveiling the truth. Here's the latest story...

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