I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!
Campaign Idea & Objectives:
The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.
Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.