Cisco SPice — Learn Social Media by FAILURE!

What is it about?

With the runaway success of Old Spice’s brilliant campaign, the “creatives” at Cisco decided to do their own spin off of the campaign by basically copying it in an attempt to tag along for its meteoric rise.

About the campaign

Director of Strategic Communications, Doug Webster, basically fell in love with the Old Spice campaign so much that he decided to imitate it with certain changes so that it would fit the Cisco culture.

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Flipbook: The iPad iMagazine

With more than 3 million iPads finding their way into consumer hands, the iPad has comfortably found a place for itself in the musical chairs game of consumer electronics. The way fans and consumers have reacted to the iPad defied critics who proclaimed that the device didn’t fill a need, and it is “simply an over sized iPod that could double as a colored Kindle“. While that view is absolutely true, the iPad proved that in the eyes of the consumer, Apple can do no wrong and they would sacrifice a limb to get their hands on the latest Apple gadget even if doesn’t even work as is the case with the latest iPhone.

But rejoice iPad fans for your latest exercise in consumerism might actually get a purpose soon…

The Counter BP Social Media Campaign

The BP oil spill has been a PR nightmare for the company and they have been working hard on organizing a social media campaign to counter and ameliorate the public’s view of the brand. The public on the other hand have used social media in very creative and effective ways to shine light to certain aspects of the disaster and express their scorn for the BP brand and how they have handled things with one misstep after the other. We will be looking at how the public manifested its psyche on several different social media fronts

Testimony: Equality on Trial — Learn Social Media by Example

Testimony: Equality on Trial is a social media campaign by the courage campaign institute aimed at raising awareness about the Perry v. Schwarzenegger trial, also known as the proposition 8 trial.

In 2008 proposition 8 passed in California denying the LGBT community the right to marry. Two couples wanted to challenge the proposition, and fight it in court, and that’s the proposition 8 trial that started in January and was supposed to be the first trial to be broadcast on Youtube but the defense challenged the decision and won the right to keep the footage of the trial from the public record. That decision was very disappointing to the supporters of same sex marriage and they tried some creative ways to bring awareness to the trial and Testimony is one of those ways.

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Jersey Doesn’t Stink — Learn Social Media by Example

New Jersey, a state so bad they cut it's name in half, chewed it and spat it so that now most people call it Joisey. No one is quite sure how Jersey does it, but it takes an awful lot of energy to maintain the reputation that it has fostered across many generations, while the title of the Garden state is what is written on NJ's...

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Quirky News of the Web — June 2010

Quirky News of the Web — June 2010

PJ? VJ? TJ? What J are you?

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago. Therefore, the Quirky News of the Web section will...

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Nation for Marriage — Learn Social Media by Example

Nation for Marriage — Learn Social Media by Example

The NOM Message

The National Organization for Marriage (NOM) is a non profit organization that is spearheading the campaign to protect the institution of marriage from being redefined and affirming that marriage is only a relationship between a man and a women and seeks to prevent the legal recognition for same-sex relationships and same-sex marriage. The...

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What’s Next For Social Media? — Future of the Web

What’s Next For Social Media? — Future of the Web

When social networking started to go mainstream it seemed like it will go down the same path that search engine went after their juvenile phase. It seemed that Facebook will be the new Google of social networking and it will define what social media is and which direction it will head in. But the market of social networking sites...

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4 Awesome Web-based Twitter Clients

4 Awesome Web-based Twitter Clients

The traditionalist Client

There are a great number of ways a person can tweet nowadays, whether its from the original website, through your iPhone or your desktop app, the competition is fierce. From that competition comes innovation, and Twitter has its own fair share of innovative clients that are available on the web. Each clients has a its own niche...

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12 World Cup Tweeps You #MustFollow

12 World Cup Tweeps You #MustFollow

Twitter's World Cup 2010 Africa Design

Twitter is certainly jumping on the World Cup bandwagon, they even added a new theme to celebrate the occasion. You can add it by going to Settings > Design, and choosing the “South Africa 2010″ theme. But Twitter will certainly be an important source of updates for the world cup to the extent that some teams like Spanish and...

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