Dell vs. Toshiba – Death Match via Youtube, Facebook & Twitter…

Is social media turning into one of the main reasons for purchasing trendy, fashionable and tech products these days? Could a brand’s wrong utilization of social media affect its image negatively? Is it fair to solely depend on web marketing and social media channels (such as Youtube, Twitter and Facebook) in order to decide whether to purchase a certain brand or its competitor?

A month or more ago, I published an article about Blackberry Storm vs. iPhone 3G. I noticed that our readers really enjoyed this type of topics. Therefore, the ThoughtPick team, and after an idea-loaded brainstorming session, decided to turn this type of posts into a series: Social Media & Web Marketing Wars!

A Little Bit of History…

Before moving on to evaluating the effectiveness of their social media utilization, it is only fair to talk a little about Dell and Toshiba’s histories.

Let’s begin with Dell. Dell was established in 1984 by Michael Dell and it employs more than 76,500 people worldwide as of 2009. “Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind Hewlett-Packard. The company currently sells personal computers, servers, data storage devices, network switches, software, and computer peripherals”.

As for Toshiba, it was founded by the merging of two companies in 1939. Toshiba America Information Systems was created in 1989. “Toshiba is the world’s fifth largest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S., Acer of Taiwan and Lenovo of China.

Dell & Toshiba… “Social Medially”!

As a crucial part of my research, I made an effort to cover 4 important aspects of Dell and Toshiba’s online presence, especially when it comes to social media platforms: Twitter, Youtube, Facebook and Blogs.

1. Twitter:

What does Dell conduct itself on Twitter?

Dell seems to very well understand the power that Twitter is able to equip it with and appears to be doing the most it can to reap the benefits of having a strong presence as a Twitter user:

Mixx: Your Nappy Downtime is Affecting Our Waking Hours!

We know, it’s not only Mixx! Twitter, Facebook, and Reddit have had their share of downtime as well.

As Allan Graham puts it, “When it comes to availability, Web site operators should take a page from Yogi Berra’s playbook. When asked whether he would be dining at a famous restaurant, the legendary Yankee catcher said, “Nobody goes there anymore. It’s too crowded.” Likewise, if your Web site is too crowded with volume it can’t handle, or suffers downtime for any reason, the “e” portion of your business is quickly closed.”

Screenshot: Mixx Napping!

Screen shot: Mixx Napping!

So, how does downtime really affect large websites such as Mixx, Facebook, Twitter and others? Are friendly error pages “friendly” enough to conceal those errors? What are the direct and indirect costs of such inconveniencing errors? And what can be done in order to avoid or at least just contain the damage done?

The Direct and Indirect Costs of Website Downtime:

  • The direct costs mainly effect the employees’ performance levels, extra developers overtime hours to fix the issue and might lead to losses in sales and overall productivity.
  • The indirect costs is mainly the effect on the client, since this incident might drive him/her to use an alternative competitor instead, which in turn leads to loss of current and potential customers.

Actions to be Taken:

  • Ask your “geeky” server admins to implement all possible available methods to prevent such occurrences starting from caching, to on the spot monitoring, auditing and instant alerts – here is a link to a list of 420 website testing tools that might help them do their job better!
  • As Good Marketing Ideas Article suggests, contact clients in the case of a downtime and use this issue to your advantage for marketing and keeping clients engaged. We further advise that you keep clients active and aware of what’s going on through Twitter and Facebook.
  • In more efforts to keep clients captivated, we also suggest that you utilize this free time (for you and your clients) to create offsite discussions and forums about features or improvements and obtain client feedback during the time your users want to use your service but are unable to do so.

So, finally, the question I’d like to ask you is: Do you think technology is holding the internet back?

Google@Omgili Debate: Which Side Are You On?

Google@Omgili is a new mashup. But, will it bring about change or is it just another Web 2.0 tool that will waste our time? We will start by offer you a list of pros and cons, and we urge you to join the discussion and let us know your opinion and if you think Google@Omgili is worth while.

Interview140 with @cheth – A Designer, Blogger and Social Media Enthusiast

A twitter interview with Chethan who is a graphics/web designer, avid blogger and social media enthusiast.

Is Twitter Abandoning Their 140-characters limit?

Is Twitter Abandoning Their 140-characters limit?

Tweet longer than 140 characters!

I just posted a 232 tweet on Twitter.com in one post! Is it a bug or a new upcoming feature of Twitter?

Read entire post »
Add your comment

13 Viral Twitter and Flash Games Analyzed!

13 Viral Twitter and Flash Games Analyzed!

Beat My Tweet on Twitter

ThoughtPickers dived into the world of simple viral games – mostly twitter and flash based games –. We played, researched, and investigated... but mostly played ;) ...

Read entire post »
Add your comment
©2010 thoughtpick, copyrights reserved.