Why Do People REALLY Tweet? The Psychology Behind Tweeting!

What are the real, closeted reasons behind the action of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

Past findings…

Researchers and scientists always have some kind of explanation or another about any given subject or trend! Take Freud for example, he was able to relate every possible human action, dream and thought to some sexual problem or fetish!

In one of the articles I have recently came across, “I Tweet Therefore I Am”, the clinical psychologist Oliver James stated that “Twittering stems from a lack of identity”. He further goes on to say that “no one would Twitter if they had a strong sense of identity“. What would you say to such accusations?

Sadly, at least to a certain extent, I would have to agree.

How I see it…

Amongst the many scientific theories I truly respect and even believe in, Abraham Maslow’s Hierarchy of Needs shines through! Whenever I think of Twitter and the possible reasons why anyone would tweet, apart from the obvious sales or marketing efforts, I think of this simple yet highly valid hierarchy!

Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs

Here is why…

Maslow’s Hierarchy of Needs and Twitter…

According to Maslow, everything we do is derived from and revolves around a certain need we are seeking to satisfy. In his pyramid of needs, Maslow demonstrates how “the lowest level of needs is associated with physiological needs, while the uppermost level is associated with self-actualization needs, particularly those related to identity and purpose. Deficiency needs must be met first. Once these are met, seeking to satisfy growth needs drives personal growth. The higher needs in this hierarchy only come into focus when the lower needs in the pyramid are met”.

How does Twitter fit into this equation?

So now that we have established our basic physiological needs such as guaranteeing food, shelter, water and so on and we were also able to cover our safety needs in terms of property, employment and family. We are still not satisfied! What can we do next?

Migrating To The Cloud. Are You “All In” on The Wrong Hand?

blue_bomb2_256Something interesting has been going on with Twitter; a problem surfaced and started spreading across the Twitterverse … tweets went missing !

Although this problem occurred before, it happened within a limited scale and people didn’t end up losing thousands upon thousands of tweets.

What if the hackers from the DDoS, from two weeks ago, left a little gift on the Twitter server? So while Twitter was busy trying to plug the security hole in their system and thriving to better protect it from another DDoS attack they overlooked a “Time Bomb” that is eating up people’s tweets and spreading throughout the system.

Not this time at least…

While that wasn’t the case this time but we still had an angry mob of tweeps demanding their pound of flesh or their tweets, and it has already been a week and Twitter hasn’t resolved the problem fully. Earlier on this year, we had a very promising service suffer a very unfortunate demise, Ma.gnolia lost its users data and its users along with causing a lot of people to question their faith in the cloud and fog up their visions of a fluffy future.

Is Twitter next ? Or is it just too big to fail?

As the corporate and mainstream begin their seismic migration to cloud computing platforms we will see more and more attacks of this nature. Are we going “all in” on the wrong hand ?

So what are they (not) doing ?

As we move more of our information and our lives into the cloud, how can we guarantee that our data is provided with the proper level of protection? Usually, in the corporate world, when you get into a third party agreement with a company to provide a service one of the clauses is usually the right to audit the service and that’s how you can guarantee its quality. In this case, do we even have the right to audit a service like Twitter or Facebook or even Google? Given the fact that they are free services and you sign to their terms when you accept the EULA you play according to their rules, which might not be to your benefits!

Currently as it stands, even the biggest names in business are lousy when it comes to adopting web and security standards that aim to protect their businesses, and consequently their customer base. While major technology companies such as IBM and Cisco have established an open cloud computing manifesto to help introduce more standard security and monitoring to the Internet,  major web companies such as Google, Twitter, Facebook and Amazon refused to even participate. Their attitude towards privacy seems entrenched in opposition to it, and they design accordingly because its to their benefit to establish a low bar for privacy. Look at what Facebook did by making message public by default even when you have set your profile to be otherwise.

Voice your concern!

Until the customers become aware that their privacy and security has been short handed to minimize overheads and until they start actively voicing their concerns, those companies will not shape up! As we become more dependent on those technologies the consequences of such over sights could be dire, because as it stands now: cloud computing is in the cross-hair of cyber-attackers.

It was Twitter last week, now it’s FaceBook and next week it will be another service that gets attacked and goes down.  So what are the steps they are taking, or not taking, to secure our data? What will happen the next time a server is compromised and an attack blind sights them? Not being known for your reliability doesn’t help you either. So what would you do if you were the next Cyxymu?

Too many questions and sadly the situation indicates that the answers won’t be provided until it’s a little too late. Maybe we should turn the noise up a notch, so what are you doing ?

P.S. If you are interested in the topic of cloud computing please subscribe to our RSS feed because we will be talking about cloud computing and some of the trends and technologies that’s making it big. Thanks ahead of time.

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