Black Friday Social Media Campaigns

Black Friday is a shopaholics’ crack cocaine, it’s the one day that people don’t need to make spurious excuses for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went into “black”.

This year, social media has forced marketers to change their game plans, while they traditionally were tight lipped about their offers, now they are trying to create buzz among consumers and trying to out-do the competition by carrying on a successful social media campaign that will help them attract more than their share of an expected 138 million shoppers that will hit stores this Friday.

Location Based Offers

Sports Authority's Campaign

There are several shops that are creating offers and promotions and campaigns centered around users checking-in to their stores on Black Friday. Sports authority is offering a $500 gift card to people who check-in to their stores on Foursquare and post it on Twitter, 20 people will be randomly picked and when a winner is selected a store manager will announce his name over the intercom system. They are also using their Facebook and Twitter accounts to promote for this campaign.

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Hashable: Tracking Personal & Professional Social Interactions

Hashable in Beta

Only a few hours ago, Mashable rolled out the carpet to a new startup aiming to simplify and track personal and professional social interactions: Hashable.

As we understood it, Hashable links your social media accounts through hashtags. “It helps you document real-world connections with friends and professional contacts by using hashtags to describe interactions. Hashable tracks actions, connections, salutations, props and any other type of hashtag you can dream up.” ~ Mashable

Some Features of Hashable:

  • A Hashable user can introduce any two Twitter users or e-mail contacts using the “Make an #intro” feature. Hashable publicly (or privately) notifies both parties via Twitter or e-mail and follows up to verify a connection was made.
  • The “Post a connection” feature lets you specify a hashtag and the e-mail addresses or Twitter names of the people you have connected with offline. With this feature, you can use the system to quickly document all types of exchanges with hashtags such as #justmet, #meeting, #breakfast, #lunch, #dinner, #drinks, #coffee, #tennis and #thanks.
  • Hashable also supports Twitter and e-mail and will soon support iPhone-app connections. The service employs game mechanics to inspire user engagement, rewarding users with points in the form of “Hashcred” for making introductions and receiving connections; super users are highlighted on the “top connectors” leader boards.

Hashable’s ultimate aim is to create a new data set around person-to-person interactions.”

Things to Think About:

After reading this post on Mashable, 2 things came to mind:

  1. How come Mashable does not mind that Hashable sounds exactly like it in a way that is so confusing and annoying at the same time! To me, they sound like brother and sister: Hashable and Mashable.
  2. How come none of those who read the post on Mashable understood how Hashable really works?

Thank you for being good listeners (or readers in this case) :)

Looking forward to your comments, feedback and insights in the comment section below…

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