Nation for Marriage — Learn Social Media by Example

What is it about?

The Facebook Welcome Page

The National Organization for Marriage (NOM) is a non profit organization that is spearheading the campaign to protect the institution of marriage from being redefined, affirm that marriage is only a relationship between a man and a women and seeks to prevent the legal recognition for same-sex relationships and same-sex marriage.

The organization is very active on the internet and is always there to present a counter the arguments of the gay agenda and affirm the role that faith communities have in defining marriage.

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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

Why Smirnoff Doesn’t Get Social Media?

A while back we wrote about a phenomena that took bros by storm across the United States. The viral game has garnered media attention for the brand and also helped move cases of the beverage. The girly beverage of the alcopop kind would have never found an audience amongst the bro crowd, but it did just because of this game. But Smirnoff’s parent company Diageo was not pleased with the way their brand has been used and decided to close the game’s main website brosicingbros.com which now shows a blank page with the message “We had a good run Bros..” on it.

Starbucks’ Reusable Tumbler — Learn Social Media by Example

Starbucks is giving customers around the world a bold incentive to swap the paper cup for a more eco-friendly option. This effort is just one of the ways Starbucks is collaborating with customers to reduce environmental impacts. Read more to see how Starbucks is able to use social media to its advantage.

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12 World Cup Tweeps You #MustFollow

12 World Cup Tweeps You #MustFollow

Twitter's World Cup 2010 Africa Design

Twitter is certainly jumping on the World Cup bandwagon, they even added a new theme to celebrate the occasion. You can add it by going to Settings > Design, and choosing the “South Africa 2010″ theme. But Twitter will certainly be an important source of updates for the world cup to the extent that some teams like Spanish and...

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British General Election 2010 — Learn Social Media by Example

British General Election 2010 — Learn Social Media by Example

Mentions of each party

This year's general election was certainly one of the toughest elections that Britain has seen in recent memory. It resulted with a win for David Cameron and the Tory's who formed a coalition government with Nick Clegg's Liberals. The election had many firsts, it was the first time that the candidates participated in an American...

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Power of Annonymous: Wikileaks

Power of Annonymous: Wikileaks

Wikileaks!

One of the Pillars for the success of the internet has been the anonymity of interactions. The ability to take on a secret identity and go forth saying things and doing deeds that won't be tied to your real life identity was the stuff of comics but with the internet every could be a superhero. While this sense of anonymity is being...

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Quirky News of the Web — April 2010

Quirky News of the Web — April 2010

Twitter the Butt Saviour

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago. Therefore, the Quirky News of the Web section will...

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Boobquake Campaign! — Learn Social Media By Example

Boobquake Campaign! — Learn Social Media By Example

Super Power Boobs?

It's not like it's the first time that a religious figure blamed natural disaster on a certain group of people. In the western side of Indiana, there was a young Purdue senior that had a light bulb flash in her head when she read about this. What if we put that theory to the test?

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Augmented Reality Campaigns — Learn Social Media by Example

Augmented Reality Campaigns — Learn Social Media by Example

Twitter is buzzing

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center 40% of internet users claim to have "never" clicked on ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on internet ads, and their habitual...

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