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According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.

In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.

Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”

Idea & Objectives:

For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!

“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.