Iron Man 2 Campaign — Learn Social Media By Example

As far as Hollywood and movie studios are concerned their Christmas season is in summer, that’s the time  they await patiently to release their biggest blockbusters and wait for the profits to come pouring in. We are just about to come to the beginning of the blockbuster season and the release of the first mega movie of this summer season is only a few days away.

Iron Man 2 opens in movie theaters around the states on the 7th of May, the movie is the much anticipated sequel to the movie Iron Man which was released in 2008 and had brands jumping on its bandwagon left right and center allowing it to allocate a $100 million dollar budget for its marketing campaign which is just shifting into main gear. Brands from the obscure Land O’Frost lunchmeats and Royal Purple to the infamous oracle and 7-Up have partnered to promote the movie. There are a total of 11 marketing partners that are on the Iron Man marketing bandwagon which makes it seems like the movie is everywhere on the web and in real life!

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“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

Campaign Logo

Campaign Logo

According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.

In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.

Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”

Idea & Objectives:

For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!

“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.

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Augmented Reality Campaigns — Learn Social Media by Example

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center 40% of internet users claim to have “never” clicked on ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on internet ads, and their habitual ignorance of their existence marketers have been trying to find out new ways and tricks to engage them and make their ads more appealing for internet users.

1,2,3… FIGHT! The Winklevoss Brothers Vs. Zuckerberg, Again?

Zuckerberg thought that his nightmare was over, after having paid around $65 million for case settlement back in mid 2008, when the Winklevoss brothers came back for more! They are now vowing to continue with their steps for legal action in efforts to reclaim “what was rightfully theirs” in the first place!

Carlton Draught Beer — Learn Social Media by Example

Carlton Draught Beer — Learn Social Media by Example

I see you!

Beer brand Carlton Draught is part of the Foster's Group, is an Australian beer brand that has garnered quite the reputation for itself on the internet amongst marketers. It has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns. One of the best examples...

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What Is It Like to Work With Facebook & Zuck?

What Is It Like to Work With Facebook & Zuck?

We have all heard about how it feels like to work in Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different, rarely have we ever heard about how it feels like to work with Mike Zuckerberg, a company that employs more than a 1000 able people must...

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Be Ware! Top 8 Social Media Scams So Far [videos]

In efforts to keep you safe, at least from social media inflicted scams, here's a mixed list of top 8 scams you should know about and probably take to mind when using social media.

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Is Twitter Finally Choosing a Business Model?

Is Twitter Finally Choosing a Business Model?

That's a lot of Info but I can't find anything!

Ever since Twitter secured as much as $100 million dollars of funding last year speculation went wild on what kind of business model they will adopt. In NovemeberTwitter COO Dick Costolo confirmed that the first piece to fall into place is the Ad platform which he described as "fascinating. Non-traditional. And people will love it…...

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13 Viral Twitter and Flash Games Analyzed!

13 Viral Twitter and Flash Games Analyzed!

Beat My Tweet on Twitter

ThoughtPickers dived into the world of simple viral games – mostly twitter and flash based games –. We played, researched, and investigated... but mostly played ;) ...

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