Brand Name: Dove Campaign URL:http://www.dove.us/#/cfrb/ Channels Used: Facebook & Twitter Appeal: Emotional Start Date: Around 3 years ago Duration: Ongoing
Thousands of women tend to strut around carrying the heavy burden of being influenced by media and commercials whether they like it or not. The bar of real beauty has been shifted and the price to pay for staying “beautiful” has been raised!
Testimony of Change Due to Dove's Campaign
Therefore, and through combined marketing methods and in efforts to help in elevating the pressure females, of all ages, backgrounds and ethnicity suffer from, Dove was able to come up with a project concept dedicated to “real beauty”: Dove Self-Esteem Campaign/Fund.
Campaign Name: Megan Fox for Armani 2010 Spring/Summer Campaign URL:www.emporioarmani.com SM Channels used:Youtube, Blog, Twitter, Facebook Target Audience: USA residents, females of all ages Appeal: Sex appeal Date: Winter 2010 Campaign Duration: On going
Though there are some doubts, and even jokes, about her acting skills, Megan Fox sure is able to capture your attention, half nude, on a billboard or as you innocently surf the internet while showing off sexy, slick Armani underwear!
As I was trying to thoroughly cover all the channels, venues and websites which talked about or showed images of this campaign, it hit me: Is the sex appeal the only reason behind the success of this new Armani underwear campaign? Or is the brand “Armani” enough to actually call the attention of thousands of people out there, mostly VIPs and celebrities? I guess the answer is both… But allow me to try to elaborate more…
Stat Box Brand: Nestle Crunch (Food Industry) Campaign Website: www.forthekidinyou.com Channels Used: Facebook, YouTube, Hotline Appeal: Emotional for the videos, $10K for the Facebook game Target Audience: Everyone Date of Campaign: Winter 2009/2010
Anger. Denial. Disappointment.
Those are some of the feelings people see and display when something we love is changed. How would you feel if your mother is suddenly changing your grandmother’s 100 year-old recipe that tastes just perfect as it is?
When “New Coke” was introduced in 1985, those three feelings that Coke fans felt caused a huge backlash. A flock of angry and disappointed letters were sent to the company, and according to Thomas Oliver, the author of “The Real Coke, The Real Story“, a psychiatrist that Coke hired to figure out the problem told the company that the people behind these letters and calls sounded as if they were discussing the death of a family member.
The New Coke story was the first thing that crossed my mind when I read about Nestle’s adjustment to “improve” their 73-year-old recipe. Except that it’s 2010, and the internet, and social media in particular, are here to save the day. Nestle are making good use of the fact that they can make their consumers share the excitement about this new recipe, rather than wait for a backlash.
In fashion, black has always been “the trend”; it is a classic and never gets old, dull or boring.
Nowadays, I see green mobiles having the potential to turn into trendy and highly used and adopted phones, if special attention and clever strategic thinking are used to decide how they will be marketed, where and to whom.
Stay Connected, With a Cause!
As I read The Most Exciting Developments In Green Cell Phones, my interest in this category of mobile phones grew, encouraging me to find a unique and fresh approach to promote them in order to be a part of a bigger cause: helping the environment! I mean, who wouldn’t want to have a phone that uses solar power cells, non-toxic recyclable plastic and eco-friendly paints?
Sticky Phone concept by Liu Hsiang-Ling
Since these phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit – or even addiction, combining fashion, trend, creativity and eco friendliness in one product should be able to pay off depending on some major factors.
This is a very nice video created by BBH for theChrome browser, demonstrating the benefits of Google Chrome.
Every thing in this video is done by hand, an amusing feat for the Internet giant that thrives on technology. Even the music is played by a harpist live on set. Google, famous for its lack of design, is finally getting visually interesting.
What do you think? Do you like this ad? Would it make you move to Chrome? Does the strategy of moving away from 3D creations and jargon-filled techtalk work for products that serve our technological needs? Especially something as niche as a web-browser that does not exactly reflect on a lifestyle choice, as say, an iPhone would.
Yet another seemingly successful social media campaign brought to you by LG!
LG seem to have mastered the art of viral marketing with a campaign which promotes a $100k prize for the winner of their competition, and in turn, promotes their monitors.
It’s a campaign to be remembered! LG recreated the “Dramatic Chipmunk” and let the audience of the five videos, leading to the campaign site, follow him on a own trip around the world starting with the “Break Out”.
Advertising appeals used as their best!LG should be given kudos for their proper utilization of a combination of different appeals in addition to a valuable monetary prize:
The sex appeal (the woman)
The humor appeal (the chipmunk itself & the various scenes)
The emotional appeals (the children & the chipmunk)
Andreas Weigend talks about the revolution of the web and how important it is to “take data seriously”…
The amount of data created by each person doubles roughly every one or two years!
Furthermore, 10 billion pieces of content are shared per month through the Facebook share button?!
Taking data seriously is dividing into categories: (1) Customer to Business, (2) Customer to Customer and (3) Customer to the World.
Based on the video above, I would like to know what you think: Are we really taking data seriously? Are we using it efficiently to attract customers, build loyalty, maintain friendships, educate and learn?
Although the stats show that it was Michael Jackson who kicked everyone’s butts in 2009, I insist that the real star of the year was Google Wave. Yup. Love it or hate it, you gotta have at least once thought that “dude, my ears are being Waved off.”
Me? I’m guilty of over-hyping. But I can’t help it. I love Google Wave. Why wouldn’t I love it? It’s a brilliant idea, it’s brilliantly done, and it’s from Google, my favorite word in the world. I am always a little annoyed when people ask me, with a very condemnatory tone: What the hell can we do with Wave?
But what can you do with Wave? Oh, let me count the ways…
1. Stop fighting over what/where to eat.
If your lunch mates are a pain in the behind...
If your lunch group is like mine, you’re really going to enjoy this. Suggest a lunch venue, say yes, or no, or neutral, and Lunchy does the math for you. No more arguing. No more problems. Life is solved with statistics. Again. Hurray for statistical democracy. Get Lunchy, lunch-time decider for Wave.
“Telling a teenager the facts of life is like giving a fish a bath”. ~ Arnold H. Glasow
Teens...
Dealing with teenagers’ emotions, mood swings, habits, behaviors and even their rebellious nature can be really difficult for parents and older siblings for many reasons which hundreds of studies and researches have been trying to uncover for years!
Recently, and based on the above statement, I found myself deeply entrenched into the thought about teens and web marketing, especially after having spent a few hours watching different Youtube clips aiming to warn about certain harmful practices such as drug abuse. All of a sudden, I realized that with no supervision or control, there is a very thin line between warning and motivation for those teenagers!
How Can Web Marketing Confuse Teens?
An old saying I faintly recall goes something like this: “What you don’t know can’t harm you”! And here, for this particular post, I strongly agree!
Although the internet has taken over almost every aspect of our daily lives, through certain random eye opening “awareness” campaigns being advertised over mediums such as Youtube, we are taking a risk of actually being the reason for introducing teens to many practices they might not need to be aware of!
“At Nokia, we believe in seamless integration of devices with services…”
In general, this video promises a better, more comprehensive and interconnected platform for services and communication through the Nokia devices. This all seems well and good, however, there are some concerns that need to be addressed!
Constantly Learn from Consumers: Although this sounds very appealing, the first thought that crossed my mind when hearing it was: privacy concerns! Do we really want or need Nokia, or any other manufacturer, wholesaler or retailer, to know more about us; How we think? What we like? Where we go? What we do?
The OVI Platform: Despite the fact that the OVI platform seems interesting, I think Nokia is not the strongest player when compared to Google and Apple when it comes to web presence and mobiles.
Global Knowledge Sharing: How secure is this server where the data is stored? What if it was hacked? What are the measures to protect our information?
High Level of Dependence: Do we really want to reach a stage in life where we would be “lost without our phones”? Moreover, what happens when the system is down?
“Nokia believes that services and devices together will create the solutions our consumers will want in the future, the way we manage and analyze the information generated by these solutions will drive us to a whole new level of consumer understanding”...
We have heard what Nokia believes… Therefore, the question is: What do you believe: Do you support fully automated systems paving your every step? Do you trust sharing your intimate and detailed information with Nokia? What other concerns do you have after watching the video?
