Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

  • People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.
  • Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

Looking forward to your comments and feedback down below :)

: 4/5
: 5/5
: 5/5
: No
: 4/5

Diet Pepsi Beckham Viral Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the video I could not help but notice him holding a can of Diet Pepsi and drinking from it and then reading that this was filmed after the shoot. The video was amusing and I read a few comments debating the authenticity of it but at the end of the day the thought of him drinking a Diet Pepsi was the image that stuck with me for the longest and that’s how I got to notice Pepsi’s latest social media marketing campaign.

So What’s The Campaign About?

The Campaign is pretty simple in a sense; it doesn’t have the high production values of the usual Pepsi commercial. As a matter of fact it doesn’t even explicitly say or show Pepsi at any point in the commercial. The only thing that indicates that it’s related to Pepsi at all, beside the glimpses you get of the can every now and then, is the fact that it’s on Pepsi’s Youtube page.

The Buzz

The video to date has been watched more than 1.48 million times on Pepsi’s Youtube channel and has sparked a heated debate on the authenticity of it spread across blogs, Twitter, Facebook and a 1,300+ comments on the original video. The debate is completely void of any mentions of Pepsi, even though it’s a Pepsi commercial, but every single one of those people must have noticed the new shiny silver Pepsi can in the commercial. and those interested enough in getting either more Beckham or Pepsi must have clicked on the link below the video for Diet Pepsi’s Facebook page.

Twitter Debate of The Video

Lessons Learned

  • In a post-branding era the conversation is more important than the traditional aspects of branding and with this commercial Pepsi attracted a crowd that might have scoffed at the idea of discussing a Pepsi commercial when that’s exactly what they are doing.
  • The attraction power of a star. If it was just a random person doing this trick it surely wouldn’t have attracted that many people over this short span of time, the fact that people knew who David is made them have some ground for a debate.

What do you think? Share with us your thoughts and comments below.

: 4/5
: 4/5
: 2/5
: No
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Hyundai’s Cure Crampomitosis Campaign

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that with their new Cure Crampomitosis Charity Campaign!

: 4/5
: 3/5
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: No
: 4/5

The Sun: Page 3 — The Woman You’d Love Your Woman to Be Like

I recently came across the following imitation of that campaign, designed for The Sun's Page 3. The campaign is an exact copy of the Old Spice campaign with the only exception of having a woman posing as the main attraction instead of the handsome hunk!

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Underheard in New York: Listening to the Homeless Tweet

Underheard in New York: Listening to the Homeless Tweet

Underheard in NY's Facebook page

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears. This is why the "Underheard in New York" initiative began.

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Klick! Holiday Video — Last Day 31/12 [Hilarious]

The guys over at Klick made this clip for the holidays that includes “50 viral videos, Internet sensations, holiday movies and TV shows.”

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Abine Launches a Delete Button For the Internet! [video]

This week may mark one of the greatest launches yet made in the history of the Internet: Abine, a US based privacy company, has launched DeleteMe.

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Honda + Car Town Game = Awesome Social Gaming Campaign

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

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15 Top Social Media Jokes, Clips & Cartoons [eps.12]

15 Top Social Media Jokes, Clips & Cartoons [eps.12]

We would like to invite you to enjoy our 12th fun collection of social media and networking related cartoons, jokes and clips!

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