Free Hugs Campaign — Learn Social Media By Example

Sometimes, a hug is all what we need!

The Free Hugs Campaign is a social movement involving individuals who offer hugs to strangers in public places. The campaign in its present form was started in 2004 by an Australian known only by the pseudonym “Juan Mann”. Free hugs is a real life controversial story of Juan Mann, a man whose sole mission was to reach out and hug a stranger to brighten up their lives.

Idea & Objectives:

It all started when Juan came back from London to Sydney after being away for years: “Standing there in the arrivals terminal, watching other passengers meeting their waiting friends and family, with open arms and smiling faces, hugging and laughing together, I wanted someone out there to be waiting for me. To be happy to see me. To smile at me. To hug me“.

Free Hugs... Anyone?

Free Hugs... Anyone?

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Use of Social Media to Uncover Haitian Slave Labor in Florida!

Social media might truly “suck” at times, especially when it comes to addiction, privacy and security issues and concerns. However, every now and then, it can surprise us by helping deliver messages for causes and awareness that can help bring about world change!

This story of Florida’s “Modern Day Slavery” might have never gotten around or reached the right people if it weren’t for a combination of using Twitter, Youtube, Facebook and a mobile phone!

Milk Mustache Campaign — Learn Social Media By Example

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Apple iPhone 3GS Ad – On Hold: Now That’s an Ad!

The social iPhone is here and it’s fully equipped to overshadow any phone you have ever used or owned!

Dove Self-Esteem Campaign — Learn Social Media by Example

Dove Self-Esteem Campaign — Learn Social Media by Example

Free Dove self-esteem shirt

Learn more about conducting successful social media campaigns through this amazing campaign executed by Dove: The Self-Esteem Fund.

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Armani Underwear 2010 Campaign: Ft. Megan Fox

Armani Underwear 2010 Campaign: Ft. Megan Fox

Megan Fox Strips For Armani!

Thought there are some doubts, and even jokes, about her acting skills, Megan Fox sure is able to capture your attention, half nude, on a billboard or as you innocently surf the internet while wearing sexy, slick Armani underwear!

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Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

The fans are still voting on whether it was the crunch or the chocolate...

Nestle are making good use of the fact that they can make their consumers share the excitement about this new recipe, rather than wait for a backlash.

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Green is the New Black: A Mobile Campaign with Potential!

Green is the New Black: A Mobile Campaign with Potential!

Sticky Phone concept by Liu Hsiang-Ling

Green phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit - or even addiction!

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Chrome Commercial: Taking Technology Out of Technology

This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

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Dramatic Chipmunk Starring in New LG Campaign [video]

Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals:humor, sex and emotional!

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