Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: “Dazzle the Rainbow”.

Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Campaign Idea & Objectives:

The challenge was kicked off on October 18th,2010 at 12 noon, UK time. It featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

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HEARTSTOPPER: The Last Exorcism — Learn SM By Example

“For users who’ve stumbled upon the viral video campaign from Lionsgate, promoting their latest horror movie The Last Exorcism, what started as a pleasant chat ended very… unexpectedly”. Mashable

Campaign Idea & Objectives:

The Last Exorcism is an upcoming horror film directed by Daniel Stamm. It stars Patrick Fabian, Iris Bahr and Louis Herthum.

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: Yes
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Give a Damn Campaign — Learn Social Media By Example

The only way we can truly achieve equality for all is if we all get informed and get involved. In other words, the only way to make a change is to give a damn – and that is how this campaign came to play.

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Free Hugs Campaign — Learn Social Media By Example

Free hugs is a real life controversial story of Juan Mann, a man whose sole mission was to reach out and hug a stranger to brighten up their lives. Read more to learn how he achieved his dream and got people interested and buzzing!

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Mac Snow Leopard vs. Microsoft Windows 7 on Youtube, Twitter, Facebook & Blogs…

Mac Snow Leopard vs. Microsoft Windows 7 on Youtube, Twitter, Facebook & Blogs…

Is social media turning into one of the main reasons for purchasing trendy, fashionable and tech products these days? Is it fair to solely depend on web marketing and social media channels (such as Youtube, Twitter and Facebook) in order to decide whether to purchase a certain brand or its competitor?

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