T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

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: 4/5

The Spokeswomen For Athenos Hummus is Snarky Yiayia?!

Kraft has launched a new campaign for their Athenos brand that is stirring up a bit of a controversy. The “Meet Yiayia” campaign introduces Americans to a bunch of cantankerous yiayias (Greek grandmothers). Those yiayias happen not to approve of much besides Athenos hummus and just like any self-respecting yiayia, they have absolutely no problem in speaking their mind about the things that they don’t approve of.

Campaign Idea:

The campaign’s aim was to go viral, so they chose to play on the Greek stereotype of the grandmother and use it to promote their humus. Now, while many Greeks said that the commercials “are so accurate”, there were a few that felt offended. I believe that was Kraft’s marketing departments initial intention with the campaign, they have tried to plan a viral campaign by being “controversial”.

: 4/5
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: Yes
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Klick! Holiday Video — Last Day 31/12 [Hilarious]

The guys over at Klick made this clip for the holidays that includes “50 viral videos, Internet sensations, holiday movies and TV shows.”

Bros Icing Bros — Learn Social Media by Example

There is a new drinking game that is taking college campuses across the states by storm, it originated in the bro houses of the colleges of South Carolina. Bros are infamous for collar-up polo shirts, live strong bracelets, slippers and spending way too much time drinking and playing video games. In the culture of the frat house there is a consistent pressure on the bros to prove just how un-gay they are, and they is nothing more insulting to a bros reputation than being seen drinking a pussy drink such as Smirnoff Ice. And from that lore the Icing game rose.

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: No
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Iron Man 2 Campaign — Learn Social Media By Example

Iron Man 2 Campaign — Learn Social Media By Example

Jon Favreau - How Do You Say Your Last Name?

As far as Hollywood and movie studios are concerned their Christmas season is in summer, that's the time they await patiently to release their biggest blockbusters and wait for the profits to come pouring in. We are just about to come to the beginning of the blockbuster season and the release of the first mega movie of this summer...

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Carlton Draught Beer — Learn Social Media by Example

Carlton Draught Beer — Learn Social Media by Example

I see you!

Beer brand Carlton Draught is part of the Foster's Group, is an Australian beer brand that has garnered quite the reputation for itself on the internet amongst marketers. It has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns. One of the best examples...

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Tron Legacy Viral Campaign – Learn Social Media by Example

Tron Legacy Viral Campaign – Learn Social Media by Example

The Puzzle Being Revealed

Tron is by definition a cult classic that spawned a video game, a comic book and an up and coming TV series. The movie was released in 1982 to mixed critical review, while it had a solid story and featured the first heavy use of CGI in a feature film it never appealed to the critics or the general public. But there definitely was...

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Mashable Open Web Awards: Free Advertising by Thousands of People

Mashable's yearly cycle of Open Web Awards have gain big momentum through the web this year providing them with free advertising from thousands of social media experts!

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13 Viral Twitter and Flash Games Analyzed!

13 Viral Twitter and Flash Games Analyzed!

Beat My Tweet on Twitter

ThoughtPickers dived into the world of simple viral games – mostly twitter and flash based games –. We played, researched, and investigated... but mostly played ;) ...

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The e-Flu: Are you infected?

When did the common cold become such a welcomed phenomena? With the constant evolution of the Internet, Web marketing has rapidly transformed the term “viral” from a universally fearful term associated with disease into a welcomed – sought after – marketing strategy. Since the beginning, Web services which...

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