Cafe World — Apps Using Social Media Brilliantly!

By now, I guess you can easily tell that one of the Facebook applications that I am addicted to is definitely Cafe World! However, other than this great admiration and this strong addiction, there are tangible factors that make this application one of the best examples for utilizing social media, with a staggering number of 11,719,391 fans and counting!

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

What They Did:

Cafe World could have been just an ordinary cooking game with “no strings attached” to your online community but the developers knew better!

Apart from the fact that you have the option of sharing your progress in levels, the platters you can offer and the free gifts you get, Cafe World developers took this step a little bit further by making it hard, and at times impossible, for players to accomplish certain progress without the help of a friend!

Here are some examples…

Obtaining a new mystery spice:

Asking for Mystery Spices

Obtaining a Mystery Spice

Dramatic Chipmunk Starring in New LG Campaign [video]

Yet another seemingly successful social media campaign brought to you by LG!

LG seem to have mastered the art of viral marketing with a campaign which promotes a $100k prize for the winner of their competition, and in turn, promotes their monitors.

It’s a campaign to be remembered! LG recreated the “Dramatic Chipmunk” and let the audience of the five videos, leading to the campaign site, follow him on a own trip around the world starting with the “Break Out”.

Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals in addition to a valuable monetary prize:

  • The sex appeal (the woman)
  • The humor appeal (the chipmunk itself & the various scenes)
  • The emotional appeals (the children & the chipmunk)

What a combo!

Mac Uses Comedy & Characters to Overpower Microsoft!

Is viral marketing still the key to a brand’s success? What are the main elements that steer a social media marketing campaign towards a “viral” positioning? What are the strategies and techniques some of the brand marketers use to gain a wide exposure?

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