10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

Success is 99% Failure - This is why we like to also learn from the failed campaigns!

Success is 99% Failure - This is why we like to learn from the failed campaigns!

In my previous post entitled “10 Social Media Campaigns that Rock…“, I listed and discussed, in details, the 10 best social media campaigns that I was able to find online and that had a great the ability to grab my attention and gain my interest. Furthermore, and in the same post, I added a list of elements and advices that should be considered to ensure the success if any social media campaign.

For this post, as promised, I will be mentioning 10 social media campaigns that failed with a few following tips of how to avoid falling into the same trap!

10 Social media Campaigns that Failed:

  1. Wal Mart‘s Facebook Campaign – Wal Mart here tried using Facebook pages feature to market itself in a different image, “practicality” vs. “style”, and failed miserably as opposed to Target, the company!
  2. Skittles Twitter Campaign – Although it should have worked out in their favor, skittles underestimated the power of tweeting when it utilized Twitter, which in turn turned what could have been a great campaign against them through the attacks they received about their product through the Twitter community!
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