What’s Up Google? Latest News & Changes

One of Google's Doodles!

One of Google's Doodles!

For the past month, the internet has been really buzzing with various news headlines and articles related to Google! Apparently, Google is going through some major changes, mostly to the better, and everyone is excited about what’s next in line!

Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

What’s Up Google? Latest News & Changes:

  • Google To Do More Piracy Fighting with Search:

Google, once considered by some media companies as a rogue actor on the issue of copyright, is stepping up antipiracy efforts, the company said today. (Read more at CNET)

  • Multiple Gmail Accounts Just Got A Lot Easier to Manage:

Google announced yet another awesome Gmail feature. Called e-mail delegation, the feature will allow you to easily manage multiple Gmail accounts without signing in and out of Gmail and switching accounts manually. (Read more at CNN)

Jersey Doesn’t Stink — Learn Social Media by Example

What is it about?

New Jersey, a state so bad they cut it’s name in half, chewed it and spat it so that now most people call it Joisey. No one is quite sure how Jersey does it, but it takes an awful lot of energy to maintain the reputation that it has fostered across many generations, while the title of the Garden state is what is written on NJ’s license plate it is better known by its many other colorful nicknames, like the Armpit of the US.

So in an attempt to capitalize on the rise of guidos to prominence through shows like MTV’s Jersey Shore, and the Real Housewives of New Jersey a campaign was born. The Jersey Doesn’t stink Campaign was launched to help Jerseyans show their pride for their state and defend it against the bashers.

The website

About the campaign

The campaign is focused on shaming the bashers of Jersey and allowing Jerseyans to express their love for their state through Twitter, Facebook and Youtube. The campaigners have had it with the jokes and comments that people make about their beloved state and have set out “rally those who are tired of the putdowns about pollution, wisecracks about wise guys, and cheap shots about corruption.

To fight back and show your pride, the website encourages users to participate through posting videos shaming those who bash NJ, talking about their pride and expressing their love of Jersey on Twitter, Facebook or by sporting some of the products that are on sale at the website’s shop.

Buzz Generation:

Facebook: 4,760 + Fans

Twitter: 389 Followers
Total Upload Views: 13,400+ Views

The campaign is still very young at only 3 weeks old and it got Jerseyites talking. Sponsored by High Point Auto Insurance and seven others, the campaign has rented billboards on the turnpike so it has both a physical as well as an internet presence. Also, the website features the comedian Anthony DeVito playing the talking air freshener in the Youtube video,  giving it the financial backing and star power to succeed at denting the state’s bad reputation.

Jerseyites doing what they do best... Complaining

Several blogs talked about the campaign, and even the Wall Street Journal and NPR wrote about it on their blog but the buzz that the campaign is creating is still very limited.

Why did it do what it did?

A smart marketer knows how to pick his fights and this is a case where passion over took logic and that’s why the campaign never gathered any steam.

  • Know your audience, people of New Jersey are infamous for not liking their state a recent survey concluded that it is one of the unhappiest states beaten by only NY and CT. So if your campaign is about those people taking pride in a place they feel unhappy in then you are fighting an uphill battle.
  • When employing stars for your cause pick someone who is not bland. If you are going through the effort of hiring some star power for your campaign at least ensure that they are polarizing and can create some discourse about themselves rather than just being bland.

What do you think of the campaign? Did you hear of it? Let us hear your thoughts.

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Nation for Marriage — Learn Social Media by Example

The National Organization for Marriage (NOM) is a non profit organization that is spearheading the campaign to protect the institution of marriage from being redefined and affirming that marriage is only a relationship between a man and a women and seeks to prevent the legal recognition for same-sex relationships and same-sex marriage.

The organization is very active on the internet and is always there to present a counter the arguments of the gay agenda and affirm the role that faith communities have in defining marriage.

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: No
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Is Twitter Finally Choosing a Business Model?

Ever since Twitter secured as much as $100 million dollars of funding last year speculation went wild on what kind of business model they will adopt. In NovemeberTwitter COO Dick Costolo confirmed that the first piece to fall into place is the Ad platform which he described as “fascinating. Non-traditional. And people will love it… It’s going to be really cool.”

Learn Social Media by Example: Pepsi Refresh Project

Learn Social Media by Example: Pepsi Refresh Project

The Pepsi Refresh Project

With news about Tim TeBow Superbowl ad and CBS censorship filling up the headlines leading up to the Superbowl ad fest there was another headline that was worth examining. Pepsi a staple of Superbowl ads for 23 years will not be partaking in the marketing fiasco and instead will invest $20 million dollar in a Social Media campaign....

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