Go Green Twitter Sweepstakes — Learn Social Media By Example

As globalization makes the world become smaller, it becomes increasingly easy to see how the lives of people (and plants, animals and ecosystems) everywhere are closely synced up with one another… The truth is that everything single thing we do every day has an impact on the planet — good or bad. The good news is that as an individual you have the power to control most of your choices. PlanetGreen

Campaign Idea & Objectives:

Last Spring, the AARP promoted Earth-friendly practices by asking its members to enter a sweepstakes through tweeting their green tips to @createthegood with the #gogreen hashtag.

CreatetheGood Tweet

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Starbucks’ Reusable Tumbler — Learn Social Media by Example

When they tell you: “Starbucks is everywhere“, you better believe them cause I saw it with my own two eyes!

So far, and throughout my stay in both New York and Washington DC, I was able to see and experience the popularity of the infamous Starbucks; a popularity which one would believe is only exaggerated on TV and in movies! However, in reality, all this is true people: almost 6 out of 10 pedestrians has a cup of Starbucks beverage with them at any time of any given day! Just try walking into one of the many branches spread all over the place, chances are you will have to wait in line to get your coffee, muffin or even your small bottle of water!

Still, Starbucks excels in social media!

The Infamous Starbcuks Logo

Although Starbucks seems to not need any more advertising efforts or social media campaigns for that matter, it still aims to make its way deeper and firmer in its current and potential consumers’ minds and hearts through its social media campaigns.

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