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Is Twitter Finally Choosing a Business Model?

Ever since Twitter secured as much as $100 million dollars funding last year, speculation went wild on what kind of business model they will adopt. In November, Twitter COO Dick Costolo confirmed that the first piece to fall into place is the Ad platform which he described as “fascinating. Non-traditional. And people will love it… It’s going to be really cool.

What We Know So Far?

Now we are getting closer to the day when this Ad-platform will be introduced publicly and it maybe as soon as next month during the South by Southwest Conference. According to the Wall Street Journal, the long awaited Twitter platform will look something like this:

  • The ads will be tied to Twitter search, displaying only the ads that are relevant to the search term.
  • The ads will be 140 or fewer characters, 3rd party applications will have the option to display the ads and Twitter will share revenue with them if they do.
  • Twitter will work with ad agencies at first but will move to a Google like self-serve model later on.
  • Non invasive and will be clearly marked as “sponsored” tweets

What we already know about the Ad-platform leaves a lot of speculations running in everyone’s head in relation to how it will work and what impact it will have on Twitter’s ever expanding user base.

What Will the Ads Look like?

An Ad.ly ad

An Ad.ly ad

Will the ads be clearly labeled like ad.ly’s In-Stream ads? Or will they be more like “I am having the new Italian burger at McDonalds” and “My favorite Chips is so-n-so or the direct in your face kind of “Click this link and 20% off of your next purchase”.

Facebook: A Penny for Your Thought?

Except that, in this case, Facebook could possibly be asking you to pay a penny for your thought, rather than the other way round.

Okay. That’s a very misleading title from my side, but I can’t help it. People who claim that Google is the next evil empire, move over. I’m willing to bet some money on the fact that it’s actually the blue-faced Facebook that will wreck more havoc.

Let me introduce you to “Facebook Credits“, now open for applications that not only spam our sorry butts off, but are also about to do some ripping off. Basically, Facebook Credits is a currency that is aimed at making the purchase of virtual goods across Facebook’s apps easier.

How many Facebook Credits do you need today?

How many Facebook Credits do you need today?

Here’s what Deborah Liu, from Facebook’s blog, has to say about it: “By providing a single, cross-application currency, our goal is to making transactions simpler for users, leading to a higher conversion rate for developers. Specifically, our early testing has shown that users paying with Facebook Credits are significantly more likely to complete a purchase than the average Facebook user.”

To make it super easy, Facebook Credits supports different credit cards, fifteen currencies, mobile payments, and recently, PayPal.

Avatar Movie — Learn Social Media by Example

A movie that was truly entertaining, bringing 3D cinematics to the mainstream and raising the bar for special effects. While Sam Worthington and the Na’vi own part of their success to Mr. James Cameron’s genius, a great social marketing campaign helped propel the buzz around “Avatar” to stratospheric heights on the internet and giving it the boost it needs to break a Titanic record.

: 5/5
: 5/5
: 1/5
: Yes
: 5/5

5 Ways to Utilize Twitter to Grumble — Effectively!

In efforts to help you grumble effectively, here’s a list of 5 ways to utilize Twitter to do so!

Quirky News of the Web — Feb 2010

Quirky News of the Web — Feb 2010

While news like the new Google Buzz and the new Facebook interface and soon to come mailing system dominate the headlines there are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping...

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10 Ways to Lose Your Facebook Friends in 10 Days!

10 Ways to Lose Your Facebook Friends in 10 Days!

Change Political-Religious Views

For my special dish of the day, I decided to present you with 10 easy and time efficient ways to lose your Facebook "friends" in ten days!

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Microsoft Takes on Google with Social Outlook

Microsoft Takes on Google with Social Outlook

LinkedIn on Outlook Social Connector

These days, everything feels like it's being drip-fed Social Media. Don't get me wrong, I love Social Media, but companies are over-doing it, with the latest addition to the list of extensive-stitching-together being Outlook Social Connector.

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Infograph: The State of the Internet Today

Infograph: The State of the Internet Today

state of the

We believe that to pull off great online campaigns, you need to be familiar with the audience. Not your audience in particular, but the larger Internet audience that might com across your campaign. It is essential to keep the Internet's demographics in mind when creating any online content.

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Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Some of the Facebook feedback

It is not functional design that has raised the numbers for Fiesta, it's actually their fantastic Social Media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

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Quirky headlines of 2010… so far

Quirky headlines of 2010… so far

What the Bill?

It always brings a smile to everyone to read those amusing and sometimes weird occurrences in the world of social media. It seems that 2010 has started out strong, so far, with a lot of news really bringing a smile, or a smirk, to many...

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