The Chronicles of Facebook: The Ex-Detective at Work!

It seems to me that one of Facebook’s biggest nightmares should be yet another feature of its name in a post. This comes after the realization that there is a 90% that the mention will mostly be negative or criticism based!

The Ex Detective @ Work :)

The Ex Detective @ Work :)

Apparently, the PR stunts Facebook is continuously try to pull out of its big black hat to draw attention to it have an adverse effect, leading more people to be aware of it thus dragging it, slowly, down to the gutter!

Therefore, my only question here is: Are the many tricks Facebook is pulling out of the same hat helping it face the numerous criticisms and accusations its facing?

Facebook has called on the ex-detective who posed as a 14-year-old girl online on a “well-known social network” and said he was approached by men making sexual suggestions within minutes to name the site he used”.

And here is what concerns me even more, and I hope someone from the Facebook team could fill in some answers for me:

  • How safe are our kids if we allow them to use Facebook? Are we exposing them to rapists, pedophiles, offenders and kidnappers, as if in a display store for each passersby to see and indecently enjoy?
  • What solid measures are being taken in order to prevent rather than later on punish those who abuse Facebook for “sick” pleasures and endeavors?
  • How do you feel about the current privacy settings you have chosen to represent you? Do you really believe they are well-planned for problems such as the latest?
  • How long do you think Facebook users will tolerate these random incidents of privacy invasion and indecent exposure you cause them to undergo?

Personally, I think Web users in general, and Facebook users in particular, are a smart bunch; they realize and recognize the dangers of being active online. As I see it, one day or another, they will not put up with this anymore and Facebook will be the sore loser!

Now that you’ve heard my opinion, I’d like to know yours: Are you shying away from using Facebook? And do you think, one day, Facebook will become obsolete due to these indiscretions?

Looking forward to reading your comments down below :)

Thriving with a Fan Economy

Inspired by a brilliant and mind-opening presentation about the fan economy created by Bud Caddell, a strategist at Undercurrent, here are some ideas about thriving online through the fan economy; an economy pushed by fans of a certain product, rather than just blind consumers.

1. The Web Has Allowed Niche Communities to Form

While the Web initially started out as an anonymous place where everyone was treated equally, it quickly became a melting pot of ideas, preferences and passions. Every day, people are finding it easier to network with others who share their likes, even if they are super freaky (remember Beirut’s post about ridiculous yet popular Facebook fanpages?) — People are finding it easier to exclaim that “Hey! We’re fans of this!”

2. Spend Money on Fans

Spending money on fans equals more “retention, recruitment, R&D, and longevity”. That’s mainly because fans don’t just buy products, they also convince their friends to try them.
Due to the fact that Web users define their digital identity by rallying around the things they like (Facebook fanpages are a great example), it’s much easier to find cost effective ways of engaging users.

3. It’s Not Just About Money… It’s Also About Listening

Fans are practiced at voicing their opinions, and understanding their desires and motivations starts by listening to them, and answering their concerns. Fans want to be treated like they’re an essential part of the product, and they want people to listen to them.

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