Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

March 6, 2010

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

Stat Box

Brand: DoSomething.org
Campaign URL: DoSomething.org’s Campaign For Cancer Prevention
SM Channels Used: Facebook & Website
Appeal:
Emotional/Causes
Start Date: May, 2007
Duration: Ongoing

According to DoSomething.Org:

Campaign Symbol

Canceris the second leading cause of death in the world, killing 58 million people each year. The leading cancer in women is breast cancer, with 1.2 million diagnosed globally and killing 500,000 each year. Overall, 1 in 3 people will develop cancer in their lifetime, and 1 in 8 women will develop breast cancer – affecting almost everyone via a parent, sibling, child, other relative, or a friend. Moreover, cancer strongly disproportionately affects the poor, who have no access to modern medical care”.

Idea & Objectives:

Since cancer weighs heavily on the lives of those who suffer from it, this campaign has been developed in efforts to fund advanced health education and cancer research for cancer prevention (since the pace of cancer research is depressingly low, partly due to sparse government funding).

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February 12, 2010

Learn Social Media by Example: Chocolate Grasshoppers!

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Campaign Name: The Grasshopper Re-brand (5000) Campaign
URL: http://grasshopper.com/idea/
SM Channels used: Youtube, Snail Mail
Target Audience: Entrepreneurs & Influential people
Date: May 2009
Campaign Duration: 3 months

The Grasshopper campaign is unique for various aspects, whether it’s the method they chose to contact their audience or how they did it. All in all, it’s a campaign that achieved it’s goals and exceeded them by taking a very unique approach to everything.

What is it about?

Edible Grasshoppers

Edible Grasshoppers

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January 26, 2010

Twitter Tips: Best Way to Track ‘em Tweets

In the past, brands and websites expected the conversations to be carried on their own website, but the situation has drastically changed nowadays. Nowadays, comments and mentions can occur on many different platforms and services and it’s hard to keep up with the conversation if you are not using the appropriate tool(s).

One of the most popular platforms is Twitter, and you would want to be in-the-know about what people are talking on it. Tracking conversations and mentions on Twitter can be a bit mind boggling and time consuming but if you use the right tool for the job then you’ll be able to get ahead.

Tracking a Bunch of Websites Really Quick

Mentioned?

Mentioned?

If you are interested in checking Twitter mentions of several websites and pages that don’t fall under any specific topic then you need to use Kutano. Kutano is the easiest way to check any Twitter mention of a webpage. All you have to do is go to their website and install the appropriate plug-in for your browser and then sign up and log in to the service.

After logging in, you will be able to find mentions of the website using the “Tweets on Page” icon. As an added bonus, you can also check if anyone had any discussion points on that webpage as well. Discussions are tweets that don’t directly link to the page but mention it either with a related  hashtag or keyword.

This is really useful if you are trying to gauge the popularity of a page, or to see the type of people who mention it and what they say about it with a couple of clicks.

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Filed under: Tips and How To’s — Tags: , , , , , , , — M. Bamieh @ 3:54 pm

January 11, 2010

Liberate Your Web 2.0 Soul with Facebook Suicide!

Do you feel you are missing out on your real life? Do you feel you don’t have control over your time? Well then, you should consider a web 2.0 suicide! All you have to do is go to Web 2.0 suicide machine and sign out forever.

What you have to do is select a network: Twitter, Facebook, LinkedIn, or Myspace and provide the website with your login credentials. Then the site will automatically cleanse your online presence and change your password as well, removing any hope of resurrecting the account. After that “the machine” will go on removing all your connections, friends, wall posts and tweets to completely eradicate your private content and relationships.

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November 14, 2009

5 Tips for Artists to Create their 1000 True Fans

Scoial Media Networks

Scoial Media Networks

All artists might already be swimming in the social media sea; they have already befriended thousands upon thousands of people on MySpace and Facebook. Moreover, they are already spamming every denizen on the web with posts and message about how great they are and how people should vote for them on the latest Facebook competition. Somehow all those people who think this is the way to deal with social media are mistaken. They tend to miss the point completely.

An up and coming artist will need to work hard on earning their true fans. Even 1,000 true fans is great and will be able to sustain the artist on a pretty good living standard. That might be a surprise, but a true fan is the person who will not only buy the artist’s work, they will buy the special editions, attend the gigs and if, given the opportunity, would buy the kitchen sink as well. So, if we say that a true fan will contribute a $100 of their income per year towards that artist, the artist will be making a $100,000 a year.

So how to earn those true fans?

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