The Meet Zack Campaign, by Leo Burnett USA, is quite the fascinating and boundary decimating campaign. It really pushes the limits of what kind of approach a marketing campaign can take and it blurs the lines of what is an ad.
Learn Social Media by Example: The Zack16 Campaign
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January 29, 2010 | Filed under Social Media By Example |
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21 Twittering Objects, Appliances and Animals! Ridiculous or Useful?
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September 3, 2009 | Filed under Offbeat |
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When Facebook first introduced status updates, it was interesting reading the continuous updates of people in my friends list. Different people used it in different ways; most used it to inform others about their current status, but some took it too far and were – ridiculously – reporting nearly every single action they do. Then Twitter appeared with the question “What are you doing?”, and took the obsession of status updates to a whole new level. Today, not only people report what they do, but also objects, appliances and even animals do as well!
We looked around the Web for non-human twitterers beside the commonly known news (and spam) bots and brought you the following list – some ridiculous and some useful:
1. Tweeting Plant:
You don’t have to worry – anymore – about knowing when your plant is thirsty and in need of water, it will tell you by itself! @Pothos is a tweeting plant that sends status updates to Twitter and defines a new way of communication between plants and human beings!

@pothos - The tweeting plant
2. Tweeting Toilet:
Yes! Your toilet can post to Twitter every flush – that is if you want the world to know about it -! Follow @hacklabtoilet for this guy’s toilet updates!

The tweeting toilet!
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