Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

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5 Ways to Utilize Twitter to Grumble — Effectively!

Each and every one of us, at least every now and then, and for one reason or another, feels the urge to complain, grumble and/or fuss about one thing or another. This is one part of human nature and for your average human beings, the “grass is almost always greener on the other side!”

Wah!

Wah!

Regardless of your reason to grumble, it seems to me that social media has established itself as the trendiest “fashion” of venting and complaining publicly! It is like a confession board available for all to see – a documented manifesto placed into social media users’ hands!

Quirky News of the Web — Feb 2010

While news like the new Google Buzz and the new Facebook interface and soon to come mailing system dominate the headlines there are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Sea World Connects Coaster Enthusiasts — Learn Social Media by Example

I’m not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It’s easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the Internet provides.

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10 Ways to Lose Your Facebook Friends in 10 Days!

10 Ways to Lose Your Facebook Friends in 10 Days!

Change Political-Religious Views

For my special dish of the day, I decided to present you with 10 easy and time efficient ways to lose your Facebook "friends" in ten days!

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Microsoft Takes on Google with Social Outlook

Microsoft Takes on Google with Social Outlook

LinkedIn on Outlook Social Connector

These days, everything feels like it's being drip-fed Social Media. Don't get me wrong, I love Social Media, but companies are over-doing it, with the latest addition to the list of extensive-stitching-together being Outlook Social Connector.

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Google wants to Speed up the Web! Is your site optimized? [video]

Google is re-writing their search rank algorithm to include load time as a factor. They hope that this move will improve users' experience of the web at large.

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Username: @xadultfinder – Action: Unfollow! More Twitter Tips…

Username: @xadultfinder – Action: Unfollow! More Twitter Tips…

First Impression Matters :)

Apart for the Twitter avatar and background, what would influence your choice of people to follow on Twitter? How many Twitter users have you unfollowed due to their user names? What is the best method for companies to benefit from Twitter user names?

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A Glimpse at Web 3.0: 13 Semantic Web Applications Reviewed

A Glimpse at Web 3.0: 13 Semantic Web Applications Reviewed

Google Squared

Want to take a peek into the future of the Web? Check our this mini-review list of semantic web services that any internet user can benefit from...

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