Stat Box
Brand Name: Heinz (Consumer Products)
SM Channels Used: Twitter, Facebook & website
Appeal: Emotional appeal
Target Audience: USA bloggers, microbloggers, Facebook users, social networking users and Heinz lovers
Date: February, 2010
Campaign Duration: Ongoing
Previous campaigns…
Dip & Squeeze with Ease!
Heinz might be famous for its ‘57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.
Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.
The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.
[read full article >>]
It is a tough time to be an internet socialite these days. There are just way too many networks to keep up with and just not enough time to follow all those conversations that are going on all of them. Therefore, it was inevitable that someone would step up and introduce a website that help to make the socialite life a lot easier and allow them to streamline their social media profiles into one place.
We will be looking at 2 such tools which do this in two completely different ways and they have been picking up steam this past year and will probably hit the main stream, with 2 different target audiences.
Gizapage: Social Media Hub
Vanity is definitely in these days. People can get their vanity Urls on Facebook and vanity phone numbers from Google, and now Gizapage steps into the vanity game.
Gizapage
[read full article >>]
I blank out when it comes to writing intros, so I’m diving into my thoughts straight ahead. Everyone talks about Google’s “far into the future” vision and how it’s one of the most brilliantly run companies ever. Reading the latest news about Google Goggles, Favorite Places, image search advancements and so on, got me thinking: I am imaging that a few Google employees sat down one afternoon, just before Christmas 2004 and one of them said:
“We’re Google. Let’s create a new market that no one can follow us into!”
And that’s what they’ve been doing for the past 5 years; creating a new market share that no one can compete with them at. Think about the timeline:
[read full article >>]
Hotmail
Note: If you have a Hotmail, Gmail, Yahoo or AOL account, it’s advisable to change your password now!
Last week, about 10,000 Hotmail user accounts and passwords were posted on a developer’s forum. The accounts listed were the ones starting with the letters A and B hinting that this is just a snippet from a bigger list of accounts that have been compromised.
To further freak out webmail users, another list containing a cocktail of about 30,000 Gmail, Yahoo, and AOL user’s accounts was leaked later on during the week.
So how did they do it?
Apparently, people are still not able to tell the difference between an authentic website and a phishing website. Most of the compromised accounts on the list were obtained using fake websites that ask for your login and password to authenticate your account. While campaigns educating the user on how to better protect himself or herself from phishing scams have been running nonstop for the past 5 years, they can’t be blamed for falling for such scams.
[read full article >>]
Yahoo! Maktoob
After almost 2 years of rumors about this deal, Yahoo! made a big move last week when it purchased the Arabic portal Maktoob for an estimated $85 million. This is certainly one of the biggest moves in the Middle East’s tech field, and with it Yahoo! has cemented their policy of focusing on emerging markets, and cashing in on the growth of those markets. After establishing presence in Southeast Asia, India and Latin America, Yahoo! now has a foot hold in one of the biggest untapped markets in the world.
The Arab speaking world is composed of about 320 million speakers, of which about 41 million are Internet users. In addition to that, the region has an impressive adoption rate of over a 1,000%. Previously, both Google and MSN took shy steps by establishing a presence in the UAE and Egypt and creating partnerships with local ISP’s and attempting to educate the market about online advertising, but Yahoo! blew their efforts out of the sand.
The Arab market is ripe for picking and, with this move, Yahoo! has taken the lead in that race and will remain there if they are able to cater to the market’s needs. The reality is that only 1% of Internet content is in Arabic, so there is a void and even hunger for Arabic content on the web. Yahoo! hopes to capitalize on this by their purchase of Maktoob, and extending their current portal by making it relevant to Arabic audience.
[read full article >>]
Are you a Twitter addict that happens to be stuck in China, the U.A.E., Iran, or even the White House? Then chances are that you won’t be able to get your Twitter fix, but worry not for as long as there is an internet connection then there is way. We will be going through some of the ways to bypass the blockage of Twitter and help you get your fix.
Bypass Twitter's Blocking and Censorship
1. Use your instant messenger: If you are using Gtalk, Msn or Yahoo add the user “imified@imified.com”. As soon as you start chatting with that user(bot) you will be provided with a menu and it will create an account for you on imified. Select the “My Account” from the main menu by typing 4(default) and you will be redirected to the imified website and there you can add the Twitter widget and add it to your account menu. So when you access it you will be able to get notification and update your status. This will allow you to easily update your Twitter timeline from anywhere you can access your IM, even on a phone. That’s just the tip of the iceberg of what you can do with imified!
2. Use your email: Browse to twittermail and enter your Twitter credentials and they will supply you with an email address. By using that secret email address you will be able to send and receive tweets using your email account, the message body of the email sent will be the tweet.
[read full article >>]
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