Intel’s Visual Life Campaign

“The people you know, the places you visit, the things that inspire you… together, these represent your unique Visual Life, and we want to celebrate it! People from around the world have uploaded photos and videos giving us a peek inside their visual lives.” From Intel’s Website

Share Your Visual Life

Share Your Visual Life

Ad agency, Amsterdam Worldwide, unveiled a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcased top bloggers discussing how they use technology and how it has transformed their work.

Campaign Idea & Buzz:

The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video generated around a quarter of a million views in its first two weeks and has been viewed more than 850,000 times on YouTube and the Intel site, helping increase Intel’s YouTube channel views by 200%.

: 4/5
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: 4/5

T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
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: 4/5

50 Great Ways Colleges Are Using Facebook [Reblog]

Colleges have fully embraced Facebook as a way to interact with current and prospective students, alumni, and even the general public.

Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

: 4/5
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: 4/5

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