“Since the dawn of time, human beings have felt the need to share – from food to art. Sharing is part of the human condition. A person who does not share is not only selfish, but bitter and alone.” Paulo Coelho

Paulo Coelho's Facebook fan page showing more than 500k fans!

As usual, inspiring words from the beloved Brazilian writer Paulo Coelho; words that do not only highlight an innate need in us – human beings – but also give us a better insight about the reasons why the web’s evolution into a social hub became a big success. This social hub brought people together to share their fears, emotions and thoughts, along with many others concerns and feelings amongst each other.

The other day, while reading Paulo’s latest novel “The Winner Stands Alone”, I realized that this wise man simply sees things better. He pauses, he thinks and he feels and he then collects it all into words that fly to the hearts of other people around the world carrying the beautiful insights of his enlightened soul. He, himself, is a warrior of light; a lingo that he created to define people who fight their way into life to achieve their dreams and fulfill their destinies.

With such deep understanding of human nature, such an insightful look on life and a core spirit that strives on interacting with other people, the success of Paulo Coelho in social media comes as no surprise. He uses the new found Web tools efficiently and in a very natural way to reach out and interact with more and more people. It is like social media is exactly what a writer, who aims to touch people’s hearts, needs.

Paulo Coelho engages with his fans through his blog, Facebook account, tweets, Flickr photos and YouTube videos. He doesn’t only offer his stream of inspirational thoughts in his books, but he also takes the extra mile of sharing them with the world on a daily basis and through different media.

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